How To Optimize Your Blog For Search Engines And Social Media

It’s not often that social media marketers and search engine
optimization marketers work together on a specific piece of written content.
However, while it may not be the norm, that doesn’t mean it can’t happen. As a
matter of fact, doing so would most likely be beneficial to any website and
By combining their efforts, companies can amplify the amount
of traffic to an eCommerce website
with a single piece of content. It would be capable of impressing the search
engines and gathering views from social media.
Improve your
website’s search engine optimization
To begin, let’s cover the basics of search engine
optimization (SEO) and what needs to be done to properly optimize a piece of
content or even an entire page. Many newcomers assume that the goal of SEO is
to trick Google’s algorithm into liking their website. In reality, the goal is
to indicate that a page is relevant to a given search query.
The journey often begins with identifying a target keyword
or key phrase. Once that keyword is isolated, you will begin to use it in
highly visible places on the webpage. This includes page titles, headers, the
URL formatting, page meta descriptions, and the actual body of text on the
These areas are simply the most important elements of a page
that need optimizing. However, you should also place the keyword in the name of
images and even file names. These locations aren’t as significant, but they
will aid in establishing the relevancy of your site. After all, if you were
trying to determine if a page was related to what you wanted to know, you would
rely mainly on the title of the page than the name of the image associated with
Next, you will include words with a semantic relationship to
your keyword. You begin to branch out into a larger goal, which is targeting
the entire topic and not just the keyword itself.
When you search a particular word or phrase on Google, you
will often see topics that are semantically related. This is thanks to the
advanced ranking algorithm that Google uses. By including these related phrases,
you will increase your overall visibility on the search engines, as well as
improve your relevancy.
You should also focus on answering any questions that you
can find related to your topic. Each blog post could focus on answering a
specific question. These questions can be located through a variety of online
sources, such as LinkedIn Groups or Quora. As you answer questions, you should
include the keyword and semantically related words throughout the content.
Overall, this search engine optimization strategy will help
you create a content
marketing strategy
that Google will view as highly
relevant. You can then begin to focus on the second aspect: social media
Focusing On
Optimization For Social Media
The previous section was all about creating content that is
worthy of ranking highly on Google. Unfortunately, that doesn’t mean it is
worthy of sharing on social media. You need to take into consideration a few
additional steps if you want people to like, tag, or share your content with
their friends.
The first factor to consider is the headline of the content.
When content is shared online, it’s mainly the headline that is truly shared.
The article or blog itself is only read after someone clicks on the headline
and is redirected to your page. Therefore, if the headline doesn’t encourage
them to click, then the content will remain hidden forever. This often requires
finding tactics that appeal to the human psyche or current trends.
A good idea is to focus on creating a headline that is
unique and unexpected. You certainly don’t want to create something boring
that’s already been seen 100 times. Most people browsing through social media
are trying to prevent boredom. That means you’re more likely to get a view if
your headline is exciting and unexpected. It has to be something that will
trigger their interest and make them want to read more.
You also do this by piquing their curiosity. If the headline
is both, unexpected and it triggers curiosity, then it is far more likely to
receive a view. You can accomplish this by appealing to their nature to improve
at something. A headline that reads, “One Bizarre Skill That Can Greatly
Improve Your Writing Ability” will pique the curiosity of those who have an
interest in writing. Headlines like those tend to do very well on social media
Adding numbers to the headline is another way to improve
your headline; it lets them know what to expect. Numbers let people know that
they can easily scan the content if they don’t want to read it. Numbers also
stand out next to text so they are more likely to grab the attention of someone
scanning through their social profiles. Several studies have shown a positive
correlation between headlines with numbers and the volume of shares.
In the previous example headline, there was a promise made
to the reader. The promise was that a bizarre skill would be discussed and that
skill could improve their writing ability. It’s important that you always keep
the promises that you make in your headlines. If that headline led to an
article about a completely different topic, then it’d likely be passed on and
forgotten about.
Creating attractive sounding headlines that don’t deliver on
their promises is known as “click-baiting”. It’s a shady technique that will
quickly ruin your online reputation and severely damage the credibility of your
website. Therefore, only make promises in your headline if you know the content
is capable of delivering. As a matter of fact, it’s best if you can even go
beyond the expectations of that promise. That’s the type of content that will
most likely be shared.
Finding That Balance
Search engine optimization and social media
marketing techniques
deliver the best results when they work together. That
means creating relevant content with depth, choosing the right keywords, and
putting together a headline that is sure to grab people’s attention. Of course,
don’t forget to put that keyword in the headline as well. The more optimized
content you share, the higher the chances of it being noticed on line and even
shared by your network.
Author Bio: Cynthia Symons is a freelance blogger who
specializes in writing about eCommerce websites, digital marketing trends, and
search engine optimization. She has written for various online and print
publications. When not writing, she is doing research to expand her knowledge
base in these fields.

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