Here is what you can expect from Digital Marketing in 2018

The digital marketing space continues to
grow, and almost every day, you can find some or the other news related to the
field that catches your attention. The fact that mobile app
developers have made it possible for digital marketing to influence almost
each company and every sector in the world, makes it enough of a reason for any
business in its budding phase to adopt digital marketing services. And from
what is apparent by the figures, most of the small businesses have adopted
digital marketing techniques.
In a survey that exclusively focused on
small businesses, 33% said they used Facebook to build their business from
scratch. 55% said Facebook boosted their sales, 72% reported that Facebook
successfully helped them attract new customers, and another 50% said that they
could leverage the digital wave to boost their sales with Facebook. Talking
about mobile marketing, phones will share more than 72% of digital advertisements
by 2019.
However, this are just a fraction of stats
that float around the web in digital marketing space. To leverage the real
potential of digital marketing, it is important to stay updated with the
changes it as well as the internet goes through. So, to get you closer to your
business goals, here are some of the changes in digital marketing you can
expect to take place in 2018:
YouTube goes strict

After the Logan Paul incident, YouTube has
realised that it needs to put a leash on who and what is being published on its
platform. Therefore, since January 2018, YouTube has tightened the norms for
publishing content. Although the Logan Paul’s incident was too offensive to be
not taken down, it is being predicted that YouTube algorithms will be keeping a
check on other factors as well, such as copyrights, trademarks in videos,
plagiarism etc. So, if you are planning to launch a YouTube channel for your
business, you need to be careful about what is being talked about, or even what
is playing in the background.
Live video will be preferred over
Video marketing
In the pursuit of always finding new ways
of marketing, digital marketers have found a new way of marketing their product
i.e live video. Live videos are an excellent way of engaging your loyal
customers and even building new customer relationship by interacting directly
with the audience. Most of the big brands are getting celebrities to endorse
their products through live video, in which no less than a hundred thousand
people participate. By far, this is one of the best ways of reaching out to the
customers directly. A little take away for small businesses here is that the
live video marketing has been tried and tested, and has shown good response,
which is an indication for small businesses that they can also focus on how
they can make the best use of live videos.
Mobile apps will still be around

Mobile apps have always been the best way
for businesses to keep up with their customers and render out any new
development or product launch they think world should know about. But if you
thought mobile apps have been around for too long and it’s time they leave, you
may be wrong. However, the long-standing trend of mobile app
development could have ended if it weren’t for their ability to integrate
with the advanced present and future technologies like artificial intelligence,
internet of things, machine learning etc. Not only has this revoked the utility
of mobile apps for another few decades, the immediate effect of mobile apps
acquiring such advanced functions has attracted the attention of some of the
biggest industries that route for digital marketing, such as e-commerce, retail
and many others.
Better customer engagement with
Augmented Reality

The detailed experimentation of AR
technology on a global level through Pokémon Go, have made one thing clear: it
worked. At present, some of the biggest sectors are augmenting their
capabilities with AR technologies. E-commerce platforms are looking forward to
2018 as their lucky year when they will finally be able to eliminate trust
issue with customers who are not very sure about online shopping, by building a
virtual trial room where they can try their product before giving away their
money. For some, this could be a utility and not a marketing technique. But if
this increasing a company’s sales, why wouldn’t you call it digital marketing.
The beauty of digital marketing field is
that it is quite dynamic and doesn’t belong to a fixed time period. The changes
that occur every now and then in the digital marketing space, provides everyone
with a fair chance to grow. However, just like putting all the eggs in a basket
is risky, relying completely on digital marketing is not something we would

Namratha is a
Technical content writer at
FuGenX Technologies.
FuGenX is a CMMi Level 3 company. It is one of the global leading Mobile application
development companies Canada
. It is a world’s leading Technology
Services provider, specialized in AI, Machine Learning, Automation, Mobile
Application, Game, Web development and Big Data Analytics.                                                         Connect
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