16Nov

This Is Why You Cannot Leave Online Marketing Plans Out Of Your Mobile App Development


The businesses all over the world have converged within our palm. Every business strives to achieve a mobile presence along with a web application. With thousands of mobile apps loitering in the app store, the organizations today are indulging themselves in a game of cat-and-mouse to observe and judge the actions of its competitors while curating their framework alongside. 
But, building a flawless app with swift navigations, cool graphics and supreme functionality cannot handover the success singlehandedly that you are aiming for. Now-a-days several companies of mobile app development in India have come to terms with the fact that developing an awesome app cannot make them popular.
So, what’s the solution?
The answer lies in “Marketing of Mobile App”.
But you must be thinking is it really necessary for me?
Then listed here are some of the key reasons why you should adopt a strong Mobile App Marketing strategy for your business.

1- 90% of a user’s time is spent on browsing

With the bunch of social media platforms like Facebook, Twitter, Instagram to dwell upon, the users these days spent their leisure time in searching, chatting and browsing a lot many things on the internet. Thus, it is the perfect opportunity for your mobile app to make its appearance.
Giving them a glimpse of your product on these platforms could leave a better      influence on your business.

2- Millions of apps to compete with

Yours might be a unique app but there are millions like you who are constantly creating one way or other to shine up above all. These enormous number of apps in the Play Store might have sparked up a twinge of doubt in your marketing capabilities but nothing is impossible if you have a perfect plan to back it.

3- Multi-channel business growth opportunity

It is definitely a great accomplishment for your business if it has an online store. But with a mobile app, you have more channels to grow. Digitization is truly appreciable these days, hence having a mobile app definitely adds a score to your reputation. Big businesses too have felt the need of having a mobile app in association with their web app.

4- Sales & Customer Boost

With a mobile app to add to your business growth along with creative digital marketing strategies, you could undoubtedly expect plenty of visitors and conversions in your future. Undergo an app store optimization and let your app come under the spotlight. Performing App Store Optimization (ASO) could increase the visibility of your mobile app and improve its ranking, enabling more downloads for your app.

Parting Thoughts

Holding to the truth, you could easily surmise from the above information that a mobile app could do nothing for oneself until and unless it is properly exhibited to your customers. And this requires a comprehensive digital marketing strategy to make it happen. So, chalk out your strategy and start working on it.

Author Bio

Akash Verma is an SEO consultant. A writer by day and a reader by night, he is specialized in blogging, content marketing, link building, and other Digital Marketing related activities. You can find him on Twitter & LinkedIn.
26Oct

Smart Ways to Earn or Build Backlinks to Your Website

Backlinks are the sites that are linked to your site which is the highest ranking aspect for most of the search engines. This is another way through which your site can get more organic traffic.


The traffic of every website is related to the backlinks of the website and the linked websites which are better in rankings and traffic. These all efforts are due to the web crawler. The Google rate those websites more which has good backlinks. With the backlinks, there are numerous factors which make an effect on your Google ranking, but the backlinks are the most important metric for SEO. Due to this importance, finding the quality backlinks are not easy to get which is obvious. However, there are some ways through which you can build and earn backlinks to give your website the much-required authority by linking to your online business which the best SEO company Dubai use for the link building of their client’s websites.

Method of building the Broken-Link:
If you want to use the broken-link method, then first you have to find some relevant websites in your category that have the resources pages. To make it easier for you, I am listing down some of the queries that you can search in Google.

•    your keyword + links
•    your keywords + resources
•    keywords in URL: links 

The Guest articles advantages:


Guest blogging is a great way to leverage your relationships and expand your audience. In case you are not sure about the guest posting, consider that even Google accepts guest contributors on its Google Analytics blog. Google search queries to find blogs accepting guest contributors:
•    your keyword + in URL:write-for-us
•    your keyword + guest-posts
•    your keyword + in URL:guest-post-guidelines
•    your keyword + become a contributor
•    your keyword + bloggers wanted
•    your keyword + submit an article
•    your keyword + want to write for
•    your keyword + contribute
•    your keyword + become an author
•    your keyword + guest post by
•    your keyword + now accepting guest posts 
keep an eye on your competitors.

This is a trait of every brand’s marketer to keep an eye on the competitors. That is why if you want to get more organic traffic then keeping a keen eye on the competitor’s online marketing strategies is important. Start monitoring the social media activities of your competitors and then move on to the link building or earning techniques of your competitors including their content marketing methods.


Content Promotion:

It doesn’t matter how great content you have. It is important that you promote it in the right way. You must have to start doing some networking in the world and outreach different websites to promote your best articles. The best way you can start your content marketing is to start contacting the bloggers and websites on the monthly and weekly bases. For this, you can take the help of Google by putting your query in the Google search bar like “keyword + roundup.”
Get interviewed.

Online interview is the thing which you would get once you get successful in building authority in your niche. It is a great and much easier way of earning the backlinks to your website. By the time you would have great authority in your niche, you will start getting lots of interview invitations. However, reaching that point is a long way, and for this, you have to take some steps. Out of those, the first step is to look out for websites that are running interviews and request them to allow you to become the participant of the interview and also the knowledge contributor.


Wrapping Up:
Backlinks resources are not easy to find and challenging things to do. However, by using the right methods, you can easily find the opportunities of link building. One more thing which every link builder should be aware of is that keeping the links are important as building them. That is why, you should keep tracking the backlinks of your website by using the backlink tools like Monitor Backlinks, Ahrefs, and Majestic.
23Oct

How to Use Data to Fuel your Email Marketing

In the field of email marketing where data is wealth, regularly reviewing your analytics is a must. Thanks to advanced email marketing software today because you can pull out all kinds of data you need to monitor and improve your performance.
If you want to know whether your subject lines are persuasive or not, check open rate. If you want to see how your CTA is doing, check clickthrough rate. You can even perform an A/B testing to compare two versions of your email.
But using marketing data analytics effectively isn’t just about looking at the numbers and percentages. It’s about how you make sense of the data to fuel your email marketing campaign. If data is wealth, then you should be using your wealth wisely. Otherwise, it will go to waste and you will end up with a poor performance.
One methodological way to analyze your data is by following Avinash Kaushik’s Trinity, which introduces behavior analysis, outcome analysis, and experience analysis. With this approach to making sense of your analytics, it’s easier to arrive at actionable insights from the right metrics to meet your objectives.
Behavior Analysis
As an email marketer, you want to know how customers interact with your email campaigns.
Through behavioral analysis, you will find answers to questions like: How many contacts from your email list are opening your email? Which CTA attracts the most number of clicks? Where are your most profitable contacts located? What time of the day do you get the most number of engagement?
These kinds of data is essential to improve your subject lines, CTAs, customer segmentation, and timing, among others. Data used for behavioral analysis is also the easiest data to pull out, which could be a reason why it’s the most popular analysis to email marketers.
However, you cannot just rely on these data to make informed decisions about your email marketing strategy. You need deeper insights, and that brings us to our next type of analysis…
Outcome Analysis
The name says it all. Outcome analysis looks at the metrics that tell you whether you reached your desired result or not.
Since businesses have different models and objectives, the data you will be monitoring may vary depending on the end goal of the email marketing campaign. For instance, an online store may use average order value and total online sales for its outcome analysis, while B2B company may check on the number of inquiries, leads and closed deals from email marketing.
Insights from outcome analysis are important because it allows you to determine how much revenue your email marketing is giving you.
Experience Analysis
This one is a much higher level of analysis and requires more effort to generate data. In exchange, it gives more helpful insights.
With experience analysis, you will determine why customers do the things that they do. It gives the reasons behind the what, which you get from previous analyses.  
It tells you why customers are unsubscribing from your emails, why there are emails that work while others are underperforming, why conversion is lower in your previous email campaigns and so on.
While its insightful, generating data for experience analysis is not a walk in the park. It’s only possible by performing A/B testing, surveys, and lab tests, among others.
As email marketers, it’s necessary that we keep on looking for ways to improve our strategies and boost our performance. With proper data analysis, you can adjust your email campaigns to help you in customer segmentation and personalization, among others. Indeed, data analytics can save us!


Author Bio:

Kimberly Maceda is a Content Writer for ActiveTrail. She comes up with brilliant content about email marketing and marketing automation to keep customers updated with the trends. For Kimmy, it’s Bring Your Dog to Work Day almost every day.

13Oct

Conversion Rate Optimization & A/B testing

There is an issue with CRO (Conversion Rate Optimization): It looks simple. The vast majority of us with some experience working on the web can investigate a site and rapidly discover issues that may keep somebody from changing over into a client. There are a couple of such issues that are very normal:
1)      An absence of client surveys
2)      An absence of trust/security signals
3)      Bad communication of product selling points
In Digital Marketing, Conversion Optimization is a system for increasing the percentage of visitors to a website that convert into customers. They will take any desired action on a webpage. Conversion Rate Optimization commonly referred to as CRO. We can say that CRO means figuring out what users are looking for when they arrive at your site and then giving that to them.
CRO takes many different forms, based on KPI (Key Performance Indicators) you are trying to improve. Sometimes its involves making your call to action placing on a heavy traffic page. At some other              times CRO means removing or relocating complicated, unnecessary & time-consuming steps from your conversion funnel.
Why CRO is important & why you should care about it?
There are few reasons why you should care about CRO.
1)      You are paying high for traffic to your site in one way or another, and high conversion rate means a better return on that investment.
2)      To convert a higher percentage of visitors you already have is much more cost-effective than to attract more visitors.
3)      It actually defends against limited patience of visitors.
It’s vital to stay the main focus on optimizing to seek out additional customers who can love your product and assist you grow by spreading the word. Everything else could be a waste of time and resources.
The Conversion Rate Optimization Process
The main process of CRO includes following stages:
1)      Discovery
2)      Experiments
3)      Review
1)      Discovery
This entire stage is about data gathering that you need to inform your testing. This can take time. This is very important stage and if done correctly, you can save a lot of heartache further down the process.
Step 1: Data Gathering
There are three areas from which you can collect data.
·         The Company
·         The Website
·         The Customers
 The Company:
This is the company / website that you’re working for. There is a bunch of information you can gather from them which will help inform your tests.
1)      Why does the company exist?
2)      What are the goals of the company?
3)      What are the unique selling propositions of the company?
4)      What are the common objections?
The Website:
Here our main focus should be on the website itself and what data we can gather to inform our experiments.
The customers:
This is the most interesting area to gather data from and have the most impact. Here we are gathering information directly from customers through number of methods.
Step 2: List hypothesis
Presently we have to make the progression from information gathering to delineating what we might need to test. Without acknowledging it, many individuals will hop straight to this progression of the procedure and simply begin testing what feels right. By doing all the work we sketched out in stage 1, whatever remains of the procedure ought to be significantly more educated. Posting the accompanying inquiries should enable you to wind up with a rundown of things to test that are moved down by genuine information and understanding.
1)      What are we testing?
2)      Who are we testing?
3)      Where we testing?
 Goals of the discovery phase:
1)      You have gathered data from customers, the website, and the company
2)      You have used this data to form a hypothesis on what to test
3)      You have identified who you’re targeting with this test and what pages it applies to
4)      You have checked that tracking code is set up correctly on those pages
2)      Experiments
This is the stage where we start testing.
Step 3: Wireframe test designs
This step is depending on your specific circumstances. It is not necessary for you to do wire-framing! But if you do that you can double check that they are in line with step 1 and step 2 above. When you are going through this step here are few questions you should ask to yourself.
1)      Are the changes directly testing my hypothesis?
2)      Are the changes keeping the design on-brand?
3)      Are the changes technically doable?
Step 4: Implement Design
If your design is more complex, the more work you need to put the design live. You should test your design across different platforms before putting it live because visual elements change dramatically.
Goals of the experiments phase:
1)      Test variations are live and getting traffic
2)      Cross-browser testing is complete
3)      Design has been signed off by client / stakeholders if applicable
4)      Correct customer segments / traffic allocation has been set
3)      Review
This is the stage where It’s time to see if our work paid off or not.
Step 5: Was the hypothesis correct?
you should ask yourself following questions in this stage to know whether your work paid off or not.
1)      Was statistical significance reached?
2)      Was the hypothesis correct?
When hypothesis is not correct
This situation will surely occur but most conversion rate experts do not talk about their failed tests. But the important thing is that not to give up and make sure that you have learned something from each and every stage and process. Ensure you’ve monitoring every one of the information you’ve assembled from failed tests so you have a log of all tests which you can allude back to later on.
Goals of the review stage:
1)      Know whether a hypothesis was correct or not
2)      If it was correct, roll out widely
3)      If it wasn’t correct, what did we learn?
4)      On to the next test!
That is about it! Conversion Rate Optimization to be a continuous procedure on the grounds that there are dependably things that can be enhanced over your business. Search for the chances to test everything, take after a decent procedure and you can have a major effect to all that really matters.
Author Bio:
This article is a contribution of Nishva Gandhi, SEO Analyst and Content Writer at Skyindya Technologies, One of the leading Software Development Company in India which provides services like Digital Marketing, Web Design And Development, Mobile App Development. A Writer by day and reader by night. Apart from this she is also Web Designer.

13Oct

Key Digital Marketing Trends to See in 2017-2018


Businesses are evolving at a rapid rate with a greater opportunity created by web channels like SEO, SEM and SMO to generate quality leads, amidst of juggernaut competition. And these channels are never stagnant. They are continually bringing changes and creating vast opportunities for digital marketers to grow business they are heading.
If you’ve ever thought that what would be our next digital marketing strategy to stay ahead of the competition, we have some workable ideas that produce real results. Let’s see what those are and how that could impact your bottom line.
1.      Social Marketing
Stories are listened to, stories are read and stories are shared. Now a days, Facebook’s News Feed is seeing a lot of stories promoted by marketers to gain favorable coverage.
I always call social media in my writing that it is the most viral platform on the planet. Why don’t you offer incentive to your fans to share your stories and posts? Absolutely, most of the marketing-driven companies have already reaped fruits from this. The incentive could be discounts or bigger reward points. For example, if you’re heading a restaurant, you can give customers a 10% discount if they share photos of their dining experience on social media, with hashtag. As I just called above, social media is viral, you can deliver more awareness and generate huge traffic. This works significantly better than conventional mediums such as news sites.
Analytics, artificial intelligence, social media, and mobile are correlated platforms and technologies. In fact, every artificial intelligence company USA and UK focuses on social media too feed the right piece of data sets to their algorithm.
2.     Video Marketing
I felt the wonder of videos more recently when I was scrolling down on Facebook with an ample of time I had. Really I was surprised to see 30 videos of out of 40 posts. But what makes it to create a good video is to understand the psychology behind what influences audiences to watch video on ever heavy social channels.
3.     In-store Marketing
In-store marketing needs a talented staff who have a deep understanding of customer behavior pattern and the integrated skill in brick-and-mortar promotions, mobile, and analytics. It is really an added advantage if they possess location technology and classic marketing skills too.
In-store marketing can be applied to all sorts of retail stores, whether it is FMCG, fashion or electronic store. A research by Digital Marketing Institute says nearly three-fourths of millennials explicit that they’re willing to receive location-based mobile alerts.
For example: You walk through a retail store and receive notifications on mobile phone on items that are on sale. Mobile in-store updates also increase shopper’s awareness of current promotions. Personalized notifications are pushed on shoppers’ purchase history.
4.     Smart content
HubSpot defines ‘smart content’ as “content that is intelligently personalized to your customers’ needs”. “One-size-fits-all’ philosophy will no longer work. Smart content should be created on the perception of different buyer personas, so it can fit each customer’s needs and requirements precisely.
Why personalized messages?
HubSpot says that 93,000+ calls-to-action were acquired from its platform over a 1 year period and most of them were personalized and that well connected individual users. Call-to-action that were personalized did 42% better than generic call-to-actions.
For example, you’re a marketer working for a mobile app development company USA, and your targeted industry is mainly retail, and when creating a content on the benefits of mobile apps, you can’t just create it randomly. Instead, your focus should be on conveying the benefits to retailers. So it can make a sense.
Conclusion:
Always think and think out of the box if you are a digital marketer focusing on producing quality leads and achieve respected digital branding. And also don’t forget to be up to date with the latest digital brands, so you can easily have an edge over competitors.

24Sep

How To Optimize Your Blog For Search Engines And Social Media

It’s not often that social media marketers and search engine optimization marketers work together on a specific piece of written content. However, while it may not be the norm, that doesn’t mean it can’t happen. As a matter of fact, doing so would most likely be beneficial to any website and business.
By combining their efforts, companies can amplify the amount of traffic to an eCommerce websitewith a single piece of content. It would be capable of impressing the search engines and gathering views from social media.
Improve your website’s search engine optimization
To begin, let’s cover the basics of search engine optimization (SEO) and what needs to be done to properly optimize a piece of content or even an entire page. Many newcomers assume that the goal of SEO is to trick Google’s algorithm into liking their website. In reality, the goal is to indicate that a page is relevant to a given search query.
The journey often begins with identifying a target keyword or key phrase. Once that keyword is isolated, you will begin to use it in highly visible places on the webpage. This includes page titles, headers, the URL formatting, page meta descriptions, and the actual body of text on the page.
These areas are simply the most important elements of a page that need optimizing. However, you should also place the keyword in the name of images and even file names. These locations aren’t as significant, but they will aid in establishing the relevancy of your site. After all, if you were trying to determine if a page was related to what you wanted to know, you would rely mainly on the title of the page than the name of the image associated with it.
Next, you will include words with a semantic relationship to your keyword. You begin to branch out into a larger goal, which is targeting the entire topic and not just the keyword itself.
When you search a particular word or phrase on Google, you will often see topics that are semantically related. This is thanks to the advanced ranking algorithm that Google uses. By including these related phrases, you will increase your overall visibility on the search engines, as well as improve your relevancy.
You should also focus on answering any questions that you can find related to your topic. Each blog post could focus on answering a specific question. These questions can be located through a variety of online sources, such as LinkedIn Groups or Quora. As you answer questions, you should include the keyword and semantically related words throughout the content.
Overall, this search engine optimization strategy will help you create a content marketing strategy that Google will view as highly relevant. You can then begin to focus on the second aspect: social media marketing.
Focusing On Optimization For Social Media
The previous section was all about creating content that is worthy of ranking highly on Google. Unfortunately, that doesn’t mean it is worthy of sharing on social media. You need to take into consideration a few additional steps if you want people to like, tag, or share your content with their friends.
The first factor to consider is the headline of the content. When content is shared online, it’s mainly the headline that is truly shared. The article or blog itself is only read after someone clicks on the headline and is redirected to your page. Therefore, if the headline doesn’t encourage them to click, then the content will remain hidden forever. This often requires finding tactics that appeal to the human psyche or current trends.
A good idea is to focus on creating a headline that is unique and unexpected. You certainly don’t want to create something boring that’s already been seen 100 times. Most people browsing through social media are trying to prevent boredom. That means you’re more likely to get a view if your headline is exciting and unexpected. It has to be something that will trigger their interest and make them want to read more.
You also do this by piquing their curiosity. If the headline is both, unexpected and it triggers curiosity, then it is far more likely to receive a view. You can accomplish this by appealing to their nature to improve at something. A headline that reads, “One Bizarre Skill That Can Greatly Improve Your Writing Ability” will pique the curiosity of those who have an interest in writing. Headlines like those tend to do very well on social media sites.
Adding numbers to the headline is another way to improve your headline; it lets them know what to expect. Numbers let people know that they can easily scan the content if they don’t want to read it. Numbers also stand out next to text so they are more likely to grab the attention of someone scanning through their social profiles. Several studies have shown a positive correlation between headlines with numbers and the volume of shares.
In the previous example headline, there was a promise made to the reader. The promise was that a bizarre skill would be discussed and that skill could improve their writing ability. It’s important that you always keep the promises that you make in your headlines. If that headline led to an article about a completely different topic, then it’d likely be passed on and forgotten about.
Creating attractive sounding headlines that don’t deliver on their promises is known as “click-baiting”. It’s a shady technique that will quickly ruin your online reputation and severely damage the credibility of your website. Therefore, only make promises in your headline if you know the content is capable of delivering. As a matter of fact, it’s best if you can even go beyond the expectations of that promise. That’s the type of content that will most likely be shared.
Finding That Balance
Search engine optimization and social media marketing techniques deliver the best results when they work together. That means creating relevant content with depth, choosing the right keywords, and putting together a headline that is sure to grab people’s attention. Of course, don’t forget to put that keyword in the headline as well. The more optimized content you share, the higher the chances of it being noticed on line and even shared by your network.
Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.

24Sep

The difference between Digital Marketing and SEO (and how they work together to promote your business)

It’s not unheard of to associate SEO with digital marketing, but in reality, they have their differences. However, the fact that they are so closely related makes them interchangeable strategies that actually work together, but don’t serve the same purpose. Digital marketing experts will take the search engine optimization strategies that have been implemented and take them further, and ultimately, create a stronger online presence. In fact, being versatile is the requirement for modern digital marketing experts, and labeling it a term like integrated digital marketing wouldn’t be too far off.
Getting To Know Digital Marketing Managers And SEO Specialists
For the most part, you won’t find too many differences between the two. And the odds are they will have similar skills and can “interchange” as we already mentioned. Their approach and goals are different, and that’s what the different titles are for.
For example, a company specializing in SEO is going to focus on getting your site up in search engine rankings, and gain as much organic traffic as possible. In other words, they switch their skills specifically on making your site more visible to search engines using modern and effective SEO practices.
In the case of the digital marketing manager, the SEO campaign still comes into play, but it’s just one section of a bigger plan. They will implement several other digital marketing-related strategies.
Coming back to the SEO professional, they are going to pull out all the stops in terms of strategy and technique, while utilizing platforms like social media, email marketing and targeting mobile users.
A digital marketing manager will most likely take the campaign to a much larger scale that involves sources outside of the internet. And to bring this comparison to a close, an SEO professional is going to aim for more organic traffic and high search engine rankings. A digital marketing manager typically comes in and uses what the SEO professional has done in addition to other strategies that stretch beyond SEO.   
No, it’s not the easiest thing to explain the difference, given how they overlap.
Combining Digital Marketing And SEO
Once you start thinking about combining the two, you are looking at a very strong campaign. These are two elements that go hand-in-hand, and if you have the option to implement them both, why not? They literally complement each other on every level by increasing effectiveness and building consistency across different platforms. How can this not be a good thing?
Think about it for a second. If you have an eCommerce website that requires search engine ranking and a broader customer base, you need SEO to optimize the website. Part of the strategy should be to increase site speed and have the site respond beautifully to all mobile devices. The content should be engaging enough to keep users on the website for longer.
Then add the powerful campaign of a digital marketing manager. The site already has authority on search engines, it’s generating some nice traffic (organic and social), and people are subscribing. All that needs to happen now is for the marketing campaign to cement what the SEO professional did, and extend the site or business beyond the internet. Leverage blogs by ensuring the right keywords are injected into the content, and share the content on all social media networks is just one of many ways that SEO and digital marketing work together to grow your business.
If you are starting a website, make sure it succeeds by implementing both SEO and digital marketing strategies to improve website conversion optimization and increase your brand presence online. It’s important o grow your site with the authority and influence it needs. Taking the next step in digital marketing means leveraging that hard work through content sharing. The more activity there is, the more brand awareness generated for your business.
Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.

18Sep

Know why Online Management reputation is necessary for your company

From past few years, the internet has taken over many things and has become a lot savvier. Nowadays, it has become too common to expect a large number of consumers to have opportunity online before making any final go to purchase. Now customers can easily go through the reviews from other users online so that they can make a much better decision.
Many marketing companies have failed to understand online reputation management, which has led to damage their sales. Many companies or individuals can look forward to online reputation management in India, as ORM is very important and companies need to be more transparent than before. It clearly has a big impact on a company’s revenue. They should make sure to provide high-quality services to the customers. Those days have disappeared when large companies were able to easily ignore dissatisfied customers and forget about them. Now an individual can even make a huge impact on company’s reputation. Anyone can post anything online and companies now listen to what user says them.
One of the convenient methods of managing and controlling your reputation online is to control a large portion of the top searches for your company or brand. This can be done by optimizing digital marketing strategy to her the best result.
Digital Marketing and Online Reputation Management
1.    SEO: Remember to include your brand and company name in every tagged title with the specific keyword you are targeting. Review and make sure that your companies name is specifically identified across all your websites and even those social media you are using.  Well, if you are having a strong ’About’ page on your website, then it will definitely improve your organic ranking.
2.    Blogging: There are ample of the reason why any company or a brand should have a blog. The best part of the blog is that it gives you the public voice. This blog can definitely help your website to increase the traffic and also the search engine ranking by regularly posting a suitable blog that links to the most relevant page of your website. Well, by publishing useful and meaningful content on a daily basis is looked upon well by the Google.
3.    Social Media Profiles: What you have to do is make a social media profile and start posting your content on the channels you have selected. Creating social media profile and its key employee of a company is the best way you can take up space on the search engine.
4.    Local listing: Well it is an another way of making you ranking better on search engines for your company or a brand. If you start listing the website on these local online channels you can see an additional ranking for your website.
5.    Monitoring:  Well, this job is for a specialist in Digital Marketing Company, but with the time and training, you can do this by your own. To be more precise, you can find many such Digital Marketing company in India too, who are trying to control all your efforts online. Once you have got high ranking on the search engines, and then what you should do is dedicate and spend some time with it to make sure it stays that way. Free services such as Google alerts allow you to track when your brand name gets mentioned online.

Well, the conclusion that I came out is Online Reputation management is equally important for every website , any individual can easily ruin it. Not just for a website, an individual can even face bad reviews online, so to rebuild the reputation, content in the best medium. Online reputation management is basically taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
09Mar

Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.

 on March 7, 2017 at 11:11 am

From:http://searchengineland.com

    Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search.
    Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many of these tips are great, to really see results, you need to have a good foundation. In this post, I want to talk about getting back to the basics of SEO and why they are essential to long-term success.
    When it comes to optimizing your site for search, the basics are some of the most important, yet often overlooked, aspects of SEO. The recent push of “content is king” has also caused many to forget the essentials and just focus on content distribution.
    Here’s the deal: you can post all the content you want, but if your site isn’t optimized, you’re not going to get the rankings you want. So here are few basics you should cover before ever diving into the more complex elements of search.

    Crawler access

    If search engine crawlers have a hard time crawling your site, they’ll have a hard time indexing and ranking your pages, too. As a site owner or SEO, your first and most important job is to make sure that your site is crawlable. Using the robots.txt file, you can help direct and assist the web crawlers that are crawling your site.
    There are certain pages on your site that you probably don’t want the crawlers to index, such as login pages or private directories. You can block files, pages and/or directories by specifying them as “disallowed,” like so:
    User-agent: *
    Disallow: /cgi-bin/
    Disallow: /folder
    Disallow: /private.html
    You can also block certain crawlers from accessing your site using the following (replace “BadBot” with the actual bot name you’re trying to block):
    User-agent: BadBot
    Disallow: /
    Just be careful when blocking crawlers from your entire site; in fact, don’t do it unless you know for a fact that a particular bot is causing you trouble. Otherwise, you may end up blocking crawlers that should have access to your website, which could interfere with indexing.
    If you are using WordPress, there are a number of plugins that can help you do this. If you are not using WordPress, you can also easily set up a robots.txt file on your server. Learn more about robots.txt here.
    After you’ve created your robots.txt, it’s important to make sure Google can crawl your site. To do so, you’ll first need to create a site map. This can be done manually or with third-party tools. (If you have a WordPress site, there are many plugins available to create site maps for you.)
    Once you’ve created your site map, log in to Google Search Console. (If you haven’t set your site up on Search Console, check this out.) You’ll want to upload your site map by going to “Crawl,” then “Sitemaps” in the left-hand navigation, ten clicking on the “Add/Test Sitemap” button in the upper right-hand corner. From there, you can test the site map and submit it to Google for indexation. (Note that it will take some time for Google to crawl and index your site.)
    If you have already submitted a site map and just want to test/submit an individual page on your site, you can use the “Fetch as Google” feature, which is also under “Crawl” in the left-hand navigation.
    1. Once logged in, click “Crawl” in the left-hand navigation.
    2. Then select “Fetch as Google.”
    3. From there, enter the URL path of the page you want to test and click “Fetch.” (Leave this blank if you want to test the home page.)
    4. Check status. It should have a green check and say “Complete.”
    5. Click “Request Indexing” if available.
    Making sure that Google can crawl your site is essential to getting indexed. Without having your site indexed, you will not rank no matter what you do.

    Site structure

    In today’s mobile-first, user-obsessed web culture, we sometimes overlook the simple and practical. While I am all for a good user experience and a huge believer in being mobile-first, I also believe we can’t forget the search engines. Having a solid site structure will add to your user experience and will help you rank better.
    While this seems like a simple idea, building a good site structure takes time and planning. Not only does it impact your navigation and site links, it also helps the crawlers better understand your content and context. Site structure is all about putting your content together in a logical fashion. Don’t make your users or the search engines dig to find what they came to your site for. Learn how to create a great site structure here.

    Titles and meta descriptions

    Titles and meta descriptions are some of the most basic elements of SEO. While “titles” are considered in the ranking algorithm and descriptions are not, they both are still very important. Google may not use descriptions as a ranking signal, but that doesn’t mean they ignore them. The crawlers still read the descriptions — and any chance you have to tell the crawlers about your page, you should take it.
    The title and the description are often the first things your potential visitors come in contact with in the SERPs. Here are a few tips for creating better titles and descriptions.
    Titles
    1. Optimize your title tag around the core focus of your page.
    2. Don’t “keyword stuff.”
    3. Stay within 50 to 60 characters.
    4. Make it relevant to your users.
    5. Don’t have duplicates.
    Descriptions
    1. Make it action-oriented.
    2. Add your primary keyword.
    3. Make copy easy to understand.
    4. Stay within 135 to 160 characters.
    5. Don’t have duplicates.
    Having better titles and descriptions can lead to higher click-through rates and increase the visibility of your site in search. It’s important to note that if Google thinks your provided meta data doesn’t meet the users’ intent, they will alter it.
    Before jumping into the latest and greatest SEO tactic, make sure you do the basics first. It’s amazing what a few simple tweaks and adjustments can do for your site and overall online marketing strategy. Make sure your site is crawlable, create a structure that is both user0 and search engine-friendly, and take the time to create better titles and descriptions. Doing the basics will help you build a strong foundation for long-term success.
    09Feb

    3 local SEO tips that deliver business results

    Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
     From: http://searchengineland.com


    When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size local businesses, helping them grow their reach and their revenue using SEO.
    One of the biggest hurdles we face when working with local clients is that they’ve been burned in the past by so-called “experts.” They’ve invested their hard-earned money only to see little, if any, return. This has led many local businesses to believe SEO is a scam or doesn’t work.
    My goal is to share a few local SEO tips that actually work — and how you can start using them today to grow your business’s online reach.
    Why local SEO?
    Before we get into the tips, let me lay the groundwork for why you need to invest in local SEO. People use search engines to find local businesses they want to buy from. This is not just my own opinion; Google’s own research proves it. Here are a few stats the make the point.
    • Four in five consumers use search engines to find local information.
    • Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer or tablet did the same.
    • Local searches lead to more purchases than non-local searches. Eighteen percent of local searches on smartphones lead to a purchase within a day vs. 7 percent of non-local searches.
    What does this mean for your business? Not only are people searching locally, they’re taking action when they do! Building a strategy that promotes your business locally will do more than drive website traffic — it will drive sales. So let’s get into the some tried-and-true tips to help you rank better and convert more local searchers.
    1. Locally focused content
    When we talk about local SEO, often much of the focus is on citations, local directories and maps. All of these components are important, of course; but to really give yourself an edge, you need to create quality localized content.
    What do I mean by localized content? Here, I’m referring to content that is based on or around your local area and educates readers on the specific issues/problems/wants they have. Local businesses can benefit a ton by sharing the purpose and passion behind what they do.
    Here’s what I recommend: Start a blog (if you don’t already have one), and create content specific to your niche and town. Share why your community is special and how your products or services align with the community’s values. You started your business for a reason; tell your audience and let them connect.
    Be sure to use location modifiers in your content, too. For instance, if you are a bakery in Palm Bay, Florida, share how your bakery serves that town.
    A great place to get inspiration for local content is your customers. Interview them, share stories about interactions you’ve had, the possibilities are endless. Localized content creates a personal connection and serves your end user. It also gives other local sites a reason to connect and link to you!
    2. Maps, directories & citations
    For local businesses, it’s important to ensure that your business is present (and optimized) on Google Maps. After all, if people can’t get directions to you, then you’re out of luck!
    It still amazes me that so many businesses have yet to claim their map listings through Google My Business. This is a simple and easy step that gives you more exposure and allows you to manage how your business appears on Google Maps. Here are Google’s instructions on how to add or claim your listing.
    Google My Business is just one of hundreds of listing sites for local companies. The goal is to claim and update your business listing in as many relevant, legitimate business directories and maps services as you can, and optimize those listings with correct business information. (It’s especially important to ensure that your name, address and phone number are consistent across the web.)
    The big directory and map sites you definitely need to get on are Google, Yelp, Yahoo Business, Bing, MapQuest, Super Pages, Yellow Pages and Facebook. To see some of the other main directories, check this out.
    Now, one thing to note. When you start claiming these, expect to get calls from bots or emails from the sites themselves telling you they can grow your business for a small fee. Ignore them. They will go away. Claiming your listing, ensuring your address and phone number are correct, then adding the correct categories, social profiles, website URL and a good description should be enough to get you going.
    If you want to really be on top of things, I recommend looking into Moz Local or Yext. They’ll help you streamline the process and alert you if something needs to be fixed. They won’t catch everything, but they can provide a good starting point, and they can help you monitor and maintain any listings you have claimed.
    3. Local link building
    Link building is perhaps the most important factor when it comes to SEO. But not all links are equal. The directory links we talked about above are great, but they don’t carry the same weight as organic backlinks.
    Just like any other backlink strategy, local backlinking begins with good research. City-run sites are a great place for local businesses to start. Many of these local sites have “local directories” on them. Most of the time, all you need to do is email the website admin and request to be added.
    Another great place to find local backlinks is with local clubs and outreach organizations. Joining a local Rotary Club or business group will often land you a nice quality backlink. These links are important because they show how connected you are to the community. I’ve seen this work over and over again for clients.
    The key is to only link to, or get links from, sites you want to be associated with. Make sure that the link makes sense contextually, and never pay to play. Link building is really, at its core, about building relationships. When it comes to local SEO and business, relationships are huge.
    Final thoughts
    These simple tips will help you rank better and drive more quality and localized leads to your business. Whether you’re a new local business looking to grow or you’ve been burned in the past, you can start to gain some traction by creating quality local content, claiming your listings and building relationships that lead to good links. So what are you waiting for? Go grow your business!

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