05Jul

Top Successful SEO Techniques that work GREAT in 2019

Want to improve the ranking of your website and take it to the next level? Here are some of the tricks and tips that will undoubtedly help you beat the hard competition of today’s blowing market.
The world of SEO is vigorous. The SEO techniques and rules that helped you this year is necessary that it will help you the next year. To stay on the top, one should ceaselessly adapt and improvise the new techniques.
From backlinks to content and keywords, there are a lot of metrics that one should take care of. Sometimes, you might also feel overwhelmed and irritated, but this work requires patience and efforts.
But when someone has proper updated knowledge of SEO, then they can casually outperform their competitors. Here are some of the SEO techniques which can help to improve our search rankings

Long Blog Posts

SEO expert advice to keep the good quality of the content that you are posting. This is undoubtedly one of the crucial factors to improve the search rankings. One thing that we should not forget is that the length of the content should be engaging.
We can simply say that the posts that seek to hold a particular topic for a longer period can get better search rankings. This SEO technique is good but does not guarantee success. Long blog posts do not magically boost our rankings in a day. One should always maintain a proper balance between quantity and the quality of the content.

Bucket Brigade copywriting technique

SEO writing is not just about the content and keywords. When someone visits our website, there are 2 different scenarios. They make keep reading our article or may leave the website. One of the negative issues that can affect our ranking in a great way is the latter.
If you really want to grow your website and improve its ranking then you should make sure that visitors spend more time on the website. A simple method of doing this is to upload more compelling articles on the website. One can also hook their readers by using one of the oldest and smartest tricks of the trade. With the help of Bucket Brigade technique, one can easily persuade the readers to stay on their page. This is a simple technique that acts as a connector between the two sentences or paragraphs. Here are some of the commonly used phrases as Bucket Brigades-
·        Know what the the best part is?
·        Here is the deal
·        That’s not all.
The sentences that end with colons and are short are a great method of identifying bucket brigades. It makes our copy more flexible and easier also keep the visitors engage on the website.

Updating Old content

To receive a more effective output, one should go through their content again. One should check that all the topics that have been written in the past is still relevant?
Example- If you have written about the best SEO techniques 2 years ago. But there have been many changes made after that, so in this case, you need to update your article.

It is always advisable to add more information to your existing article instead of writing a fresh article. You can also update the headline of the article to make it more captivating. One should also edit the article to make it more SEO friendly.
This technique will undoubtedly help your blog to reach a wider audience in a less period of time.

Get high-quality backlinks

When a website with a good and high-class Domain authority attaches back with the website, it undoubtedly increases its credibility. Standard backlinks can help us a lot to gain an edge over our competitors.
So, it is quite obvious that if we have a large number of quality backlinks, we’ll definitely get higher rankings in the SERPs.

Research the keywords well

One should always take some time to find the relevant keywords before finalizing the blog post ideas. It is a very simple way to find out what people are actually looking for. Based on the requirements, one can make the necessary changes to match the user’s needs.
If someone is using the accurate and correct keywords then there are higher chances of getting the good rankings. To make a research for the keywords, one can use some tools like Moz Keyword Explorer, KWfinder, Google Keyword Planner.

Focus on the Target Audience

What is our target audience all about? How can we easily connect with them? Which platform do they prefer the most? These are the few questions which one should keep in mind before devising their SEO strategy.
Once we get to know about the idea of what customers want, we can mold our SEO strategies accordingly. If the audience is searching for food choices in their area, write blog posts related to it. If the audience is talking about a specific product, why not to write about it?

Social Media Presence

Relying just on the website to achieve traffic and credibility is not a good option. We should also build a social media presence. Instagram, Twitter, Facebook, and Pinterest are some of the common choices. Well, to develop authority and also to improve the search rankings, it is necessary to look beyond these.

Write Catchy Headlines

Our main objective behind writing the blog is not only achieving the people’s engagement but also to rank on the top categories. One easy method to do this is to use the accurate keywords so that the search engines can find our posts easily. Well, stuffing the keywords with the headlines may seem robotic. It is a ceaseless fight between the better rankings and creativity. A very good method to make a balance between these two is to write catchy and different versions of the headline.

Mentioned below are some more SEO tech techniques that hammered in 2019-

·        Using more infographics
·        Optimize the website for mobile devices
·        Improve the loading screen of the page
·        Optimize the content for the voice searches
·        Creating more video content
·        Using accurate tags for visual content
·        Good website Architecture etc.
Every website administrator, brand owners, app developers want to enhance their traffic and search rankings. But there are few who use the correct SEO tricks to improve the level of their website. With voice searches and mobile becoming more famous, we need to optimize our website. We also need to ceaselessly keep up the good work by following the latest trends and methods of SEO to stay ahead of the blowing competition.

Author Bio:
Anurag Rathod is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.

16Apr

SEO-optimization as a Modern Digital Marketing Tool

SEO is essential in marketing. It helps you increase your website’s visibility and stand out from thousands of similar websites which exist on the internet. SEO is a critical element in digital marketing. A business using SEO is able to stay competitive and relevant to its audience. When it comes to content promoting, you need to be aware of the latest marketing trends. In addition, you will need SEO to keep up the pace with your audience’s needs. Your customers’ preferences are constantly changing which means that you will need keywords to appear first on search engines and win more customers. This article tells you more about the power of SEO and how its optimization can increase your traffic, conversation rate, as well as return on investment rate.
What is SEO?
SEO stands for search engine optimization. When you decide to build a website for your business, apart from offering excellent services for your customers, you will also need visibility. This is where SEO comes in the scene. You will need keywords and relevant phrases for your audience if you want to be discovered organically online. On the other hand, you can also pay if you want to be ranked first, but this is an expensive solution. What is more, paid solutions don’t always guarantee your top ranking. Moreover, search engines have a complex algorithm which finds the relevant words for your target audience. So, if you want to attract more customers and increase your profits, you will need SEO as part of your digital marketing strategy. What is more, you can always collaborate with professional writers for your website content. For example, the writers at WoWGrade.net have vast expertise in SEO optimization and are recognized for their experience in producing SEO-optimized content for their clients.
SEO-Optimization as a Modern Digital Marketing Tool
·         Select relevant keywords
One of the biggest benefits of content SEO-optimization is increased traffic, which means that you also have a better ROI. SEO-optimization is possible only if you pay attention to keywords and do detailed research on what your customers want. You should make a priority from researching keywords and choosing those which prove to have the best performance.
How can you determine the performance of a keyword? The exercise is very simple. You should first know very well what are your audience’s needs. Then, you should create a list of related keywords. You can then post each keyword in search engines and compare the results. In addition, you should also pay attention to the suggestions received from search engines when you search for a keyword. You can note them down in your list as well and use those which rank higher in search engines.
Once you have established your list of keywords, you should start using them in your content. Try to make them relevant and place them naturally in the text. Moreover, you will also need to constantly review your list and remove those keywords which are not performing. In addition, you should also keep yourself updated with the market’s trends and adapt your keywords list to meet your customers’ expectations.
·         SEO for the title tag
You can think of your title tag as one of the essential elements to make a good impression on your audience. The title tag will increase your visibility on search engines which means that you should add your keywords here as well. Furthermore, there are some simple rules which you should follow if you want to build a successful and SEO-optimized title tag. First, it shouldn’t have more than 60 characters. Try to keep a clear and concise message for your audience and don’t compromise on the quality. What is more, even though they are important, you shouldn’t stuff your title tags with too many keywords. If you use one or two, it is enough to increase your visibility on the market.
·         Meta description should follow SEO rules
When your target audience searches for a keyword on Google, he will receive plenty of results. Apart from reading the title of each result, your potential customers will decide if the content is relevant for them only after they read the meta description. It is a small text which appears below the title and URL and it draws the attention of your readers. Apart from adding one or two relevant keywords in your meta description, you should also pay attention to making it simple and summarize in two sentences what your content is about. In addition, your meta description shouldn’t be more than 150 characters and it should be unique. Finally, you should also include a strong call to action to convince your audience to do what you want them to do.
·         SEO-optimization increases your brand’s awareness
SEO-optimization increases the traffic on your website, being also a key element in your website’s usability. Moreover, SEO is essential in increasing your brand’s awareness. When your website is ranked first in search engines, it means that you will attract more visitors and impressions. Therefore, when your website becomes more visible, your brand’s awareness will also increase exponentially. What is more, when your website appears top-ranked thanks to the keywords you used, then your audience will most likely associate your brand with those keywords.
SEO is a never-ending process. The search algorithms are changing constantly which means that you should update your list of keywords and SEO strategies accordingly. What is more, your target audience preferences are also changing. Therefore, when you think of SEO-optimization, you should consider it a dynamic process which helps you build a trustworthy brand and visible on the market.
Bio:
Adriana Veasey is a contributor at Studyton.com, being also very passionate about marketing. Her work is appreciated for clarity and detailed research. Adriana is known as a professional and versatile writer, who manages to keep her audience engaged from the beginning until the end.

16Nov

This Is Why You Cannot Leave Online Marketing Plans Out Of Your Mobile App Development


The businesses all over the world have converged within our palm. Every business strives to achieve a mobile presence along with a web application. With thousands of mobile apps loitering in the app store, the organizations today are indulging themselves in a game of cat-and-mouse to observe and judge the actions of its competitors while curating their framework alongside. 
But, building a flawless app with swift navigations, cool graphics and supreme functionality cannot handover the success singlehandedly that you are aiming for. Now-a-days several companies of mobile app development in India have come to terms with the fact that developing an awesome app cannot make them popular.
So, what’s the solution?
The answer lies in “Marketing of Mobile App”.
But you must be thinking is it really necessary for me?
Then listed here are some of the key reasons why you should adopt a strong Mobile App Marketing strategy for your business.

1- 90% of a user’s time is spent on browsing

With the bunch of social media platforms like Facebook, Twitter, Instagram to dwell upon, the users these days spent their leisure time in searching, chatting and browsing a lot many things on the internet. Thus, it is the perfect opportunity for your mobile app to make its appearance.
Giving them a glimpse of your product on these platforms could leave a better      influence on your business.

2- Millions of apps to compete with

Yours might be a unique app but there are millions like you who are constantly creating one way or other to shine up above all. These enormous number of apps in the Play Store might have sparked up a twinge of doubt in your marketing capabilities but nothing is impossible if you have a perfect plan to back it.

3- Multi-channel business growth opportunity

It is definitely a great accomplishment for your business if it has an online store. But with a mobile app, you have more channels to grow. Digitization is truly appreciable these days, hence having a mobile app definitely adds a score to your reputation. Big businesses too have felt the need of having a mobile app in association with their web app.

4- Sales & Customer Boost

With a mobile app to add to your business growth along with creative digital marketing strategies, you could undoubtedly expect plenty of visitors and conversions in your future. Undergo an app store optimization and let your app come under the spotlight. Performing App Store Optimization (ASO) could increase the visibility of your mobile app and improve its ranking, enabling more downloads for your app.

Parting Thoughts

Holding to the truth, you could easily surmise from the above information that a mobile app could do nothing for oneself until and unless it is properly exhibited to your customers. And this requires a comprehensive digital marketing strategy to make it happen. So, chalk out your strategy and start working on it.

Author Bio

Akash Verma is an SEO consultant. A writer by day and a reader by night, he is specialized in blogging, content marketing, link building, and other Digital Marketing related activities. You can find him on Twitter & LinkedIn.
02Mar

Here is what you can expect from Digital Marketing in 2018


The digital marketing space continues to grow, and almost every day, you can find some or the other news related to the field that catches your attention. The fact that mobile app developers have made it possible for digital marketing to influence almost each company and every sector in the world, makes it enough of a reason for any business in its budding phase to adopt digital marketing services. And from what is apparent by the figures, most of the small businesses have adopted digital marketing techniques.
In a survey that exclusively focused on small businesses, 33% said they used Facebook to build their business from scratch. 55% said Facebook boosted their sales, 72% reported that Facebook successfully helped them attract new customers, and another 50% said that they could leverage the digital wave to boost their sales with Facebook. Talking about mobile marketing, phones will share more than 72% of digital advertisements by 2019.
However, this are just a fraction of stats that float around the web in digital marketing space. To leverage the real potential of digital marketing, it is important to stay updated with the changes it as well as the internet goes through. So, to get you closer to your business goals, here are some of the changes in digital marketing you can expect to take place in 2018:
YouTube goes strict

After the Logan Paul incident, YouTube has realised that it needs to put a leash on who and what is being published on its platform. Therefore, since January 2018, YouTube has tightened the norms for publishing content. Although the Logan Paul’s incident was too offensive to be not taken down, it is being predicted that YouTube algorithms will be keeping a check on other factors as well, such as copyrights, trademarks in videos, plagiarism etc. So, if you are planning to launch a YouTube channel for your business, you need to be careful about what is being talked about, or even what is playing in the background.
Live video will be preferred over Video marketing
In the pursuit of always finding new ways of marketing, digital marketers have found a new way of marketing their product i.e live video. Live videos are an excellent way of engaging your loyal customers and even building new customer relationship by interacting directly with the audience. Most of the big brands are getting celebrities to endorse their products through live video, in which no less than a hundred thousand people participate. By far, this is one of the best ways of reaching out to the customers directly. A little take away for small businesses here is that the live video marketing has been tried and tested, and has shown good response, which is an indication for small businesses that they can also focus on how they can make the best use of live videos.
Mobile apps will still be around

Mobile apps have always been the best way for businesses to keep up with their customers and render out any new development or product launch they think world should know about. But if you thought mobile apps have been around for too long and it’s time they leave, you may be wrong. However, the long-standing trend of mobile app development could have ended if it weren’t for their ability to integrate with the advanced present and future technologies like artificial intelligence, internet of things, machine learning etc. Not only has this revoked the utility of mobile apps for another few decades, the immediate effect of mobile apps acquiring such advanced functions has attracted the attention of some of the biggest industries that route for digital marketing, such as e-commerce, retail and many others.
Better customer engagement with Augmented Reality

The detailed experimentation of AR technology on a global level through Pokémon Go, have made one thing clear: it worked. At present, some of the biggest sectors are augmenting their capabilities with AR technologies. E-commerce platforms are looking forward to 2018 as their lucky year when they will finally be able to eliminate trust issue with customers who are not very sure about online shopping, by building a virtual trial room where they can try their product before giving away their money. For some, this could be a utility and not a marketing technique. But if this increasing a company’s sales, why wouldn’t you call it digital marketing.
The beauty of digital marketing field is that it is quite dynamic and doesn’t belong to a fixed time period. The changes that occur every now and then in the digital marketing space, provides everyone with a fair chance to grow. However, just like putting all the eggs in a basket is risky, relying completely on digital marketing is not something we would advise.

About Author:
Namratha is a Technical content writer at FuGenX Technologies. FuGenX is a CMMi Level 3 company. It is one of the global leading Mobile application development companies Canada. It is a world’s leading Technology Services provider, specialized in AI, Machine Learning, Automation, Mobile Application, Game, Web development and Big Data Analytics.                                                         Connect with Google+, linkedin

13Oct

Conversion Rate Optimization & A/B testing

There is an issue with CRO (Conversion Rate Optimization): It looks simple. The vast majority of us with some experience working on the web can investigate a site and rapidly discover issues that may keep somebody from changing over into a client. There are a couple of such issues that are very normal:
1)      An absence of client surveys
2)      An absence of trust/security signals
3)      Bad communication of product selling points
In Digital Marketing, Conversion Optimization is a system for increasing the percentage of visitors to a website that convert into customers. They will take any desired action on a webpage. Conversion Rate Optimization commonly referred to as CRO. We can say that CRO means figuring out what users are looking for when they arrive at your site and then giving that to them.
CRO takes many different forms, based on KPI (Key Performance Indicators) you are trying to improve. Sometimes its involves making your call to action placing on a heavy traffic page. At some other              times CRO means removing or relocating complicated, unnecessary & time-consuming steps from your conversion funnel.
Why CRO is important & why you should care about it?
There are few reasons why you should care about CRO.
1)      You are paying high for traffic to your site in one way or another, and high conversion rate means a better return on that investment.
2)      To convert a higher percentage of visitors you already have is much more cost-effective than to attract more visitors.
3)      It actually defends against limited patience of visitors.
It’s vital to stay the main focus on optimizing to seek out additional customers who can love your product and assist you grow by spreading the word. Everything else could be a waste of time and resources.
The Conversion Rate Optimization Process
The main process of CRO includes following stages:
1)      Discovery
2)      Experiments
3)      Review
1)      Discovery
This entire stage is about data gathering that you need to inform your testing. This can take time. This is very important stage and if done correctly, you can save a lot of heartache further down the process.
Step 1: Data Gathering
There are three areas from which you can collect data.
·         The Company
·         The Website
·         The Customers
 The Company:
This is the company / website that you’re working for. There is a bunch of information you can gather from them which will help inform your tests.
1)      Why does the company exist?
2)      What are the goals of the company?
3)      What are the unique selling propositions of the company?
4)      What are the common objections?
The Website:
Here our main focus should be on the website itself and what data we can gather to inform our experiments.
The customers:
This is the most interesting area to gather data from and have the most impact. Here we are gathering information directly from customers through number of methods.
Step 2: List hypothesis
Presently we have to make the progression from information gathering to delineating what we might need to test. Without acknowledging it, many individuals will hop straight to this progression of the procedure and simply begin testing what feels right. By doing all the work we sketched out in stage 1, whatever remains of the procedure ought to be significantly more educated. Posting the accompanying inquiries should enable you to wind up with a rundown of things to test that are moved down by genuine information and understanding.
1)      What are we testing?
2)      Who are we testing?
3)      Where we testing?
 Goals of the discovery phase:
1)      You have gathered data from customers, the website, and the company
2)      You have used this data to form a hypothesis on what to test
3)      You have identified who you’re targeting with this test and what pages it applies to
4)      You have checked that tracking code is set up correctly on those pages
2)      Experiments
This is the stage where we start testing.
Step 3: Wireframe test designs
This step is depending on your specific circumstances. It is not necessary for you to do wire-framing! But if you do that you can double check that they are in line with step 1 and step 2 above. When you are going through this step here are few questions you should ask to yourself.
1)      Are the changes directly testing my hypothesis?
2)      Are the changes keeping the design on-brand?
3)      Are the changes technically doable?
Step 4: Implement Design
If your design is more complex, the more work you need to put the design live. You should test your design across different platforms before putting it live because visual elements change dramatically.
Goals of the experiments phase:
1)      Test variations are live and getting traffic
2)      Cross-browser testing is complete
3)      Design has been signed off by client / stakeholders if applicable
4)      Correct customer segments / traffic allocation has been set
3)      Review
This is the stage where It’s time to see if our work paid off or not.
Step 5: Was the hypothesis correct?
you should ask yourself following questions in this stage to know whether your work paid off or not.
1)      Was statistical significance reached?
2)      Was the hypothesis correct?
When hypothesis is not correct
This situation will surely occur but most conversion rate experts do not talk about their failed tests. But the important thing is that not to give up and make sure that you have learned something from each and every stage and process. Ensure you’ve monitoring every one of the information you’ve assembled from failed tests so you have a log of all tests which you can allude back to later on.
Goals of the review stage:
1)      Know whether a hypothesis was correct or not
2)      If it was correct, roll out widely
3)      If it wasn’t correct, what did we learn?
4)      On to the next test!
That is about it! Conversion Rate Optimization to be a continuous procedure on the grounds that there are dependably things that can be enhanced over your business. Search for the chances to test everything, take after a decent procedure and you can have a major effect to all that really matters.
Author Bio:
This article is a contribution of Nishva Gandhi, SEO Analyst and Content Writer at Skyindya Technologies, One of the leading Software Development Company in India which provides services like Digital Marketing, Web Design And Development, Mobile App Development. A Writer by day and reader by night. Apart from this she is also Web Designer.

13Oct

Key Digital Marketing Trends to See in 2017-2018


Businesses are evolving at a rapid rate with a greater opportunity created by web channels like SEO, SEM and SMO to generate quality leads, amidst of juggernaut competition. And these channels are never stagnant. They are continually bringing changes and creating vast opportunities for digital marketers to grow business they are heading.
If you’ve ever thought that what would be our next digital marketing strategy to stay ahead of the competition, we have some workable ideas that produce real results. Let’s see what those are and how that could impact your bottom line.
1.      Social Marketing
Stories are listened to, stories are read and stories are shared. Now a days, Facebook’s News Feed is seeing a lot of stories promoted by marketers to gain favorable coverage.
I always call social media in my writing that it is the most viral platform on the planet. Why don’t you offer incentive to your fans to share your stories and posts? Absolutely, most of the marketing-driven companies have already reaped fruits from this. The incentive could be discounts or bigger reward points. For example, if you’re heading a restaurant, you can give customers a 10% discount if they share photos of their dining experience on social media, with hashtag. As I just called above, social media is viral, you can deliver more awareness and generate huge traffic. This works significantly better than conventional mediums such as news sites.
Analytics, artificial intelligence, social media, and mobile are correlated platforms and technologies. In fact, every artificial intelligence company USA and UK focuses on social media too feed the right piece of data sets to their algorithm.
2.     Video Marketing
I felt the wonder of videos more recently when I was scrolling down on Facebook with an ample of time I had. Really I was surprised to see 30 videos of out of 40 posts. But what makes it to create a good video is to understand the psychology behind what influences audiences to watch video on ever heavy social channels.
3.     In-store Marketing
In-store marketing needs a talented staff who have a deep understanding of customer behavior pattern and the integrated skill in brick-and-mortar promotions, mobile, and analytics. It is really an added advantage if they possess location technology and classic marketing skills too.
In-store marketing can be applied to all sorts of retail stores, whether it is FMCG, fashion or electronic store. A research by Digital Marketing Institute says nearly three-fourths of millennials explicit that they’re willing to receive location-based mobile alerts.
For example: You walk through a retail store and receive notifications on mobile phone on items that are on sale. Mobile in-store updates also increase shopper’s awareness of current promotions. Personalized notifications are pushed on shoppers’ purchase history.
4.     Smart content
HubSpot defines ‘smart content’ as “content that is intelligently personalized to your customers’ needs”. “One-size-fits-all’ philosophy will no longer work. Smart content should be created on the perception of different buyer personas, so it can fit each customer’s needs and requirements precisely.
Why personalized messages?
HubSpot says that 93,000+ calls-to-action were acquired from its platform over a 1 year period and most of them were personalized and that well connected individual users. Call-to-action that were personalized did 42% better than generic call-to-actions.
For example, you’re a marketer working for a mobile app development company USA, and your targeted industry is mainly retail, and when creating a content on the benefits of mobile apps, you can’t just create it randomly. Instead, your focus should be on conveying the benefits to retailers. So it can make a sense.
Conclusion:
Always think and think out of the box if you are a digital marketer focusing on producing quality leads and achieve respected digital branding. And also don’t forget to be up to date with the latest digital brands, so you can easily have an edge over competitors.

24Sep

How To Optimize Your Blog For Search Engines And Social Media

It’s not often that social media marketers and search engine optimization marketers work together on a specific piece of written content. However, while it may not be the norm, that doesn’t mean it can’t happen. As a matter of fact, doing so would most likely be beneficial to any website and business.
By combining their efforts, companies can amplify the amount of traffic to an eCommerce websitewith a single piece of content. It would be capable of impressing the search engines and gathering views from social media.
Improve your website’s search engine optimization
To begin, let’s cover the basics of search engine optimization (SEO) and what needs to be done to properly optimize a piece of content or even an entire page. Many newcomers assume that the goal of SEO is to trick Google’s algorithm into liking their website. In reality, the goal is to indicate that a page is relevant to a given search query.
The journey often begins with identifying a target keyword or key phrase. Once that keyword is isolated, you will begin to use it in highly visible places on the webpage. This includes page titles, headers, the URL formatting, page meta descriptions, and the actual body of text on the page.
These areas are simply the most important elements of a page that need optimizing. However, you should also place the keyword in the name of images and even file names. These locations aren’t as significant, but they will aid in establishing the relevancy of your site. After all, if you were trying to determine if a page was related to what you wanted to know, you would rely mainly on the title of the page than the name of the image associated with it.
Next, you will include words with a semantic relationship to your keyword. You begin to branch out into a larger goal, which is targeting the entire topic and not just the keyword itself.
When you search a particular word or phrase on Google, you will often see topics that are semantically related. This is thanks to the advanced ranking algorithm that Google uses. By including these related phrases, you will increase your overall visibility on the search engines, as well as improve your relevancy.
You should also focus on answering any questions that you can find related to your topic. Each blog post could focus on answering a specific question. These questions can be located through a variety of online sources, such as LinkedIn Groups or Quora. As you answer questions, you should include the keyword and semantically related words throughout the content.
Overall, this search engine optimization strategy will help you create a content marketing strategy that Google will view as highly relevant. You can then begin to focus on the second aspect: social media marketing.
Focusing On Optimization For Social Media
The previous section was all about creating content that is worthy of ranking highly on Google. Unfortunately, that doesn’t mean it is worthy of sharing on social media. You need to take into consideration a few additional steps if you want people to like, tag, or share your content with their friends.
The first factor to consider is the headline of the content. When content is shared online, it’s mainly the headline that is truly shared. The article or blog itself is only read after someone clicks on the headline and is redirected to your page. Therefore, if the headline doesn’t encourage them to click, then the content will remain hidden forever. This often requires finding tactics that appeal to the human psyche or current trends.
A good idea is to focus on creating a headline that is unique and unexpected. You certainly don’t want to create something boring that’s already been seen 100 times. Most people browsing through social media are trying to prevent boredom. That means you’re more likely to get a view if your headline is exciting and unexpected. It has to be something that will trigger their interest and make them want to read more.
You also do this by piquing their curiosity. If the headline is both, unexpected and it triggers curiosity, then it is far more likely to receive a view. You can accomplish this by appealing to their nature to improve at something. A headline that reads, “One Bizarre Skill That Can Greatly Improve Your Writing Ability” will pique the curiosity of those who have an interest in writing. Headlines like those tend to do very well on social media sites.
Adding numbers to the headline is another way to improve your headline; it lets them know what to expect. Numbers let people know that they can easily scan the content if they don’t want to read it. Numbers also stand out next to text so they are more likely to grab the attention of someone scanning through their social profiles. Several studies have shown a positive correlation between headlines with numbers and the volume of shares.
In the previous example headline, there was a promise made to the reader. The promise was that a bizarre skill would be discussed and that skill could improve their writing ability. It’s important that you always keep the promises that you make in your headlines. If that headline led to an article about a completely different topic, then it’d likely be passed on and forgotten about.
Creating attractive sounding headlines that don’t deliver on their promises is known as “click-baiting”. It’s a shady technique that will quickly ruin your online reputation and severely damage the credibility of your website. Therefore, only make promises in your headline if you know the content is capable of delivering. As a matter of fact, it’s best if you can even go beyond the expectations of that promise. That’s the type of content that will most likely be shared.
Finding That Balance
Search engine optimization and social media marketing techniques deliver the best results when they work together. That means creating relevant content with depth, choosing the right keywords, and putting together a headline that is sure to grab people’s attention. Of course, don’t forget to put that keyword in the headline as well. The more optimized content you share, the higher the chances of it being noticed on line and even shared by your network.
Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.

24Sep

The difference between Digital Marketing and SEO (and how they work together to promote your business)

It’s not unheard of to associate SEO with digital marketing, but in reality, they have their differences. However, the fact that they are so closely related makes them interchangeable strategies that actually work together, but don’t serve the same purpose. Digital marketing experts will take the search engine optimization strategies that have been implemented and take them further, and ultimately, create a stronger online presence. In fact, being versatile is the requirement for modern digital marketing experts, and labeling it a term like integrated digital marketing wouldn’t be too far off.
Getting To Know Digital Marketing Managers And SEO Specialists
For the most part, you won’t find too many differences between the two. And the odds are they will have similar skills and can “interchange” as we already mentioned. Their approach and goals are different, and that’s what the different titles are for.
For example, a company specializing in SEO is going to focus on getting your site up in search engine rankings, and gain as much organic traffic as possible. In other words, they switch their skills specifically on making your site more visible to search engines using modern and effective SEO practices.
In the case of the digital marketing manager, the SEO campaign still comes into play, but it’s just one section of a bigger plan. They will implement several other digital marketing-related strategies.
Coming back to the SEO professional, they are going to pull out all the stops in terms of strategy and technique, while utilizing platforms like social media, email marketing and targeting mobile users.
A digital marketing manager will most likely take the campaign to a much larger scale that involves sources outside of the internet. And to bring this comparison to a close, an SEO professional is going to aim for more organic traffic and high search engine rankings. A digital marketing manager typically comes in and uses what the SEO professional has done in addition to other strategies that stretch beyond SEO.   
No, it’s not the easiest thing to explain the difference, given how they overlap.
Combining Digital Marketing And SEO
Once you start thinking about combining the two, you are looking at a very strong campaign. These are two elements that go hand-in-hand, and if you have the option to implement them both, why not? They literally complement each other on every level by increasing effectiveness and building consistency across different platforms. How can this not be a good thing?
Think about it for a second. If you have an eCommerce website that requires search engine ranking and a broader customer base, you need SEO to optimize the website. Part of the strategy should be to increase site speed and have the site respond beautifully to all mobile devices. The content should be engaging enough to keep users on the website for longer.
Then add the powerful campaign of a digital marketing manager. The site already has authority on search engines, it’s generating some nice traffic (organic and social), and people are subscribing. All that needs to happen now is for the marketing campaign to cement what the SEO professional did, and extend the site or business beyond the internet. Leverage blogs by ensuring the right keywords are injected into the content, and share the content on all social media networks is just one of many ways that SEO and digital marketing work together to grow your business.
If you are starting a website, make sure it succeeds by implementing both SEO and digital marketing strategies to improve website conversion optimization and increase your brand presence online. It’s important o grow your site with the authority and influence it needs. Taking the next step in digital marketing means leveraging that hard work through content sharing. The more activity there is, the more brand awareness generated for your business.
Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.