23Jul

How to Build Relationships with Social Media Influencers from the Ground Up



The birth of social media has changed the way of how we connect and interact with people. Moreover, it has also transformed the landscape of how we manage the business, advertise, and market products and brands.
The business side of things has benefited from the emergence of social media as well. Back in the day, if you wanted to push your content, products, and services to a large number of people you had to make a killer ad, and use the appropriate medium to pass your message. In recent times, the proper medium to pass your message is social media, because practically everyone is on it. And here, social media influencers come into the picture.
Social media influencers are have developed and maintained credibility in a specific area, and by doing so, they have garnered a considerable audience to themselves. Their credibility and the large following give them the ability to persuade their audience to act on their recommendations.
Influencer Marketing
There is no doubt that cooperation with social media influencers works. It allows you to pass your message directly to your target audience. Moreover, it also helps you build strong connections with current consumers and attract potential clients. Consumers trust influencer recommendations and celebrity endorsements. So today there’s no better way to gain credibility and growth, than having a social media influencers speak about your product, service, or brand.
Building a strong relationship with influencers you are cooperating with is essential for the success of your campaigns. Although it can be quite challenging for brands to cultivate a relationship with influencers, it is really worth it in the end. Ideally, you want influencers to connect with your brand and maintain a great relationship with you even when your paid partnership ends. The great news is that you can achieve all of these and more if you follow the tips below.
Research
The first thing you need to do to establish and develop a connection with social media influencers who meet your requirements. There are lots of influencers out there each with their own styles, so you should take out time to find the best fit. You will also need to check the influencer’s audience. Are these the kind of people you want to attract to your brand?
When it comes to finding the perfect influencer(s) for you, you are not only looking at them but also the audience that they carry.
Connect
Once you’ve done your adequate research, and you’ve made your pick, the next step is to connect with them. First, you follow their posts on social media and engage with their activities. Now, engagement will revolve around commenting (insightful and meaningful comments), sharing, and liking their posts where necessary. Doing this will help you gain recognition and make it easy for you to approach the influencer.
Try and send an appropriate message with an informal tone, and a lot of appreciation for the work that they do rather than going straight to business. Such an approach will let them know you are an avid follower and someone who has taken a keen interest in their work. After this, you can then share your proposition. Please make sure your message about your cooperation is not only beneficial to you but also the audience of the chosen influencer. Remember the trust of the audience is the highest priority for every social media influencer. So make sure your brand, service, and product are of good quality and solve customer’s problems.
Itemize Your Expectations
You must be clear about your expectations right from the onset of proceedings. Social media influencers have their own way of “doing their thing.” This is something you must have already known if you’ve done adequate research beforehand. So, you can either allow them to do as they like or work in hand with them to create the content that you want.
Irrespective of which method you choose, it is essential you clearly define your expectations from the start. There is nothing wrong in being open with them and letting them know the kind of message you would want them to share for you.
Let Them Flex Their Creative Muscle
Most probably, you want the influencer to put a lot of creativity into how they approach their audience with your brand. So it is best if you don’t limit their creative freedom. Influencers always want to be authentic, and follow their own plan, after all, it has been working for them over the years. What they need from you is to trust their process, and believe they can get the results that you want. It is good you let them know about your expectations, and what you hope to get finally. However, don’t allow that to dampen their creative freedom at the end of the day.
Give Them an Offer They Can’t Refuse
The compensation you offer a social media influencer can either make or break your relationship with them. Don’t just fall into the bandwagon of providing a free product or service alone; lots of people already do that. Remember you want to make yourself stand out, so offering a reasonable compensation will do you a whole lot of good. This will make them want to continue cooperation with your brand as they know you appreciate working with them.
Conclusion
Developing a long-lasting relationship with social media influencers has its highs and lows, but if you get it right, you will definitely reap the rewards. Use the tips above to build a mutually-beneficial relationship with any social media influencer.
Author’s Bio:Cheryl Hearts is a writer and editor who has a Master degree in Journalism. At the age of 7, she started reading books and felt an urge to create something unique. So, she started writing her own stories. This passion influenced her decision to earn a degree in Journalism. Currently, she is a freelance writer and runs her blog CherylHearts.com. Cheryl is currently writing about subjects of great interest to society.

05Jul

Top Successful SEO Techniques that work GREAT in 2019

Want to improve the ranking of your website and take it to the next level? Here are some of the tricks and tips that will undoubtedly help you beat the hard competition of today’s blowing market.
The world of SEO is vigorous. The SEO techniques and rules that helped you this year is necessary that it will help you the next year. To stay on the top, one should ceaselessly adapt and improvise the new techniques.
From backlinks to content and keywords, there are a lot of metrics that one should take care of. Sometimes, you might also feel overwhelmed and irritated, but this work requires patience and efforts.
But when someone has proper updated knowledge of SEO, then they can casually outperform their competitors. Here are some of the SEO techniques which can help to improve our search rankings

Long Blog Posts

SEO expert advice to keep the good quality of the content that you are posting. This is undoubtedly one of the crucial factors to improve the search rankings. One thing that we should not forget is that the length of the content should be engaging.
We can simply say that the posts that seek to hold a particular topic for a longer period can get better search rankings. This SEO technique is good but does not guarantee success. Long blog posts do not magically boost our rankings in a day. One should always maintain a proper balance between quantity and the quality of the content.

Bucket Brigade copywriting technique

SEO writing is not just about the content and keywords. When someone visits our website, there are 2 different scenarios. They make keep reading our article or may leave the website. One of the negative issues that can affect our ranking in a great way is the latter.
If you really want to grow your website and improve its ranking then you should make sure that visitors spend more time on the website. A simple method of doing this is to upload more compelling articles on the website. One can also hook their readers by using one of the oldest and smartest tricks of the trade. With the help of Bucket Brigade technique, one can easily persuade the readers to stay on their page. This is a simple technique that acts as a connector between the two sentences or paragraphs. Here are some of the commonly used phrases as Bucket Brigades-
·        Know what the the best part is?
·        Here is the deal
·        That’s not all.
The sentences that end with colons and are short are a great method of identifying bucket brigades. It makes our copy more flexible and easier also keep the visitors engage on the website.

Updating Old content

To receive a more effective output, one should go through their content again. One should check that all the topics that have been written in the past is still relevant?
Example- If you have written about the best SEO techniques 2 years ago. But there have been many changes made after that, so in this case, you need to update your article.

It is always advisable to add more information to your existing article instead of writing a fresh article. You can also update the headline of the article to make it more captivating. One should also edit the article to make it more SEO friendly.
This technique will undoubtedly help your blog to reach a wider audience in a less period of time.

Get high-quality backlinks

When a website with a good and high-class Domain authority attaches back with the website, it undoubtedly increases its credibility. Standard backlinks can help us a lot to gain an edge over our competitors.
So, it is quite obvious that if we have a large number of quality backlinks, we’ll definitely get higher rankings in the SERPs.

Research the keywords well

One should always take some time to find the relevant keywords before finalizing the blog post ideas. It is a very simple way to find out what people are actually looking for. Based on the requirements, one can make the necessary changes to match the user’s needs.
If someone is using the accurate and correct keywords then there are higher chances of getting the good rankings. To make a research for the keywords, one can use some tools like Moz Keyword Explorer, KWfinder, Google Keyword Planner.

Focus on the Target Audience

What is our target audience all about? How can we easily connect with them? Which platform do they prefer the most? These are the few questions which one should keep in mind before devising their SEO strategy.
Once we get to know about the idea of what customers want, we can mold our SEO strategies accordingly. If the audience is searching for food choices in their area, write blog posts related to it. If the audience is talking about a specific product, why not to write about it?

Social Media Presence

Relying just on the website to achieve traffic and credibility is not a good option. We should also build a social media presence. Instagram, Twitter, Facebook, and Pinterest are some of the common choices. Well, to develop authority and also to improve the search rankings, it is necessary to look beyond these.

Write Catchy Headlines

Our main objective behind writing the blog is not only achieving the people’s engagement but also to rank on the top categories. One easy method to do this is to use the accurate keywords so that the search engines can find our posts easily. Well, stuffing the keywords with the headlines may seem robotic. It is a ceaseless fight between the better rankings and creativity. A very good method to make a balance between these two is to write catchy and different versions of the headline.

Mentioned below are some more SEO tech techniques that hammered in 2019-

·        Using more infographics
·        Optimize the website for mobile devices
·        Improve the loading screen of the page
·        Optimize the content for the voice searches
·        Creating more video content
·        Using accurate tags for visual content
·        Good website Architecture etc.
Every website administrator, brand owners, app developers want to enhance their traffic and search rankings. But there are few who use the correct SEO tricks to improve the level of their website. With voice searches and mobile becoming more famous, we need to optimize our website. We also need to ceaselessly keep up the good work by following the latest trends and methods of SEO to stay ahead of the blowing competition.

Author Bio:
Anurag Rathod is passionate for app-based startup solutions and on-demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.