26Oct

Smart Ways to Earn or Build Backlinks to Your Website

Backlinks are the sites that are linked to your site which is the highest ranking aspect for most of the search engines. This is another way through which your site can get more organic traffic.


The traffic of every website is related to the backlinks of the website and the linked websites which are better in rankings and traffic. These all efforts are due to the web crawler. The Google rate those websites more which has good backlinks. With the backlinks, there are numerous factors which make an effect on your Google ranking, but the backlinks are the most important metric for SEO. Due to this importance, finding the quality backlinks are not easy to get which is obvious. However, there are some ways through which you can build and earn backlinks to give your website the much-required authority by linking to your online business which the best SEO company Dubai use for the link building of their client’s websites.

Method of building the Broken-Link:
If you want to use the broken-link method, then first you have to find some relevant websites in your category that have the resources pages. To make it easier for you, I am listing down some of the queries that you can search in Google.

•    your keyword + links
•    your keywords + resources
•    keywords in URL: links 

The Guest articles advantages:


Guest blogging is a great way to leverage your relationships and expand your audience. In case you are not sure about the guest posting, consider that even Google accepts guest contributors on its Google Analytics blog. Google search queries to find blogs accepting guest contributors:
•    your keyword + in URL:write-for-us
•    your keyword + guest-posts
•    your keyword + in URL:guest-post-guidelines
•    your keyword + become a contributor
•    your keyword + bloggers wanted
•    your keyword + submit an article
•    your keyword + want to write for
•    your keyword + contribute
•    your keyword + become an author
•    your keyword + guest post by
•    your keyword + now accepting guest posts 
keep an eye on your competitors.

This is a trait of every brand’s marketer to keep an eye on the competitors. That is why if you want to get more organic traffic then keeping a keen eye on the competitor’s online marketing strategies is important. Start monitoring the social media activities of your competitors and then move on to the link building or earning techniques of your competitors including their content marketing methods.


Content Promotion:

It doesn’t matter how great content you have. It is important that you promote it in the right way. You must have to start doing some networking in the world and outreach different websites to promote your best articles. The best way you can start your content marketing is to start contacting the bloggers and websites on the monthly and weekly bases. For this, you can take the help of Google by putting your query in the Google search bar like “keyword + roundup.”
Get interviewed.

Online interview is the thing which you would get once you get successful in building authority in your niche. It is a great and much easier way of earning the backlinks to your website. By the time you would have great authority in your niche, you will start getting lots of interview invitations. However, reaching that point is a long way, and for this, you have to take some steps. Out of those, the first step is to look out for websites that are running interviews and request them to allow you to become the participant of the interview and also the knowledge contributor.


Wrapping Up:
Backlinks resources are not easy to find and challenging things to do. However, by using the right methods, you can easily find the opportunities of link building. One more thing which every link builder should be aware of is that keeping the links are important as building them. That is why, you should keep tracking the backlinks of your website by using the backlink tools like Monitor Backlinks, Ahrefs, and Majestic.
23Oct

How to Use Data to Fuel your Email Marketing

In the field of email marketing where data is wealth, regularly reviewing your analytics is a must. Thanks to advanced email marketing software today because you can pull out all kinds of data you need to monitor and improve your performance.
If you want to know whether your subject lines are persuasive or not, check open rate. If you want to see how your CTA is doing, check clickthrough rate. You can even perform an A/B testing to compare two versions of your email.
But using marketing data analytics effectively isn’t just about looking at the numbers and percentages. It’s about how you make sense of the data to fuel your email marketing campaign. If data is wealth, then you should be using your wealth wisely. Otherwise, it will go to waste and you will end up with a poor performance.
One methodological way to analyze your data is by following Avinash Kaushik’s Trinity, which introduces behavior analysis, outcome analysis, and experience analysis. With this approach to making sense of your analytics, it’s easier to arrive at actionable insights from the right metrics to meet your objectives.
Behavior Analysis
As an email marketer, you want to know how customers interact with your email campaigns.
Through behavioral analysis, you will find answers to questions like: How many contacts from your email list are opening your email? Which CTA attracts the most number of clicks? Where are your most profitable contacts located? What time of the day do you get the most number of engagement?
These kinds of data is essential to improve your subject lines, CTAs, customer segmentation, and timing, among others. Data used for behavioral analysis is also the easiest data to pull out, which could be a reason why it’s the most popular analysis to email marketers.
However, you cannot just rely on these data to make informed decisions about your email marketing strategy. You need deeper insights, and that brings us to our next type of analysis…
Outcome Analysis
The name says it all. Outcome analysis looks at the metrics that tell you whether you reached your desired result or not.
Since businesses have different models and objectives, the data you will be monitoring may vary depending on the end goal of the email marketing campaign. For instance, an online store may use average order value and total online sales for its outcome analysis, while B2B company may check on the number of inquiries, leads and closed deals from email marketing.
Insights from outcome analysis are important because it allows you to determine how much revenue your email marketing is giving you.
Experience Analysis
This one is a much higher level of analysis and requires more effort to generate data. In exchange, it gives more helpful insights.
With experience analysis, you will determine why customers do the things that they do. It gives the reasons behind the what, which you get from previous analyses.  
It tells you why customers are unsubscribing from your emails, why there are emails that work while others are underperforming, why conversion is lower in your previous email campaigns and so on.
While its insightful, generating data for experience analysis is not a walk in the park. It’s only possible by performing A/B testing, surveys, and lab tests, among others.
As email marketers, it’s necessary that we keep on looking for ways to improve our strategies and boost our performance. With proper data analysis, you can adjust your email campaigns to help you in customer segmentation and personalization, among others. Indeed, data analytics can save us!


Author Bio:

Kimberly Maceda is a Content Writer for ActiveTrail. She comes up with brilliant content about email marketing and marketing automation to keep customers updated with the trends. For Kimmy, it’s Bring Your Dog to Work Day almost every day.

13Oct

Conversion Rate Optimization & A/B testing

There is an issue with CRO (Conversion Rate Optimization): It looks simple. The vast majority of us with some experience working on the web can investigate a site and rapidly discover issues that may keep somebody from changing over into a client. There are a couple of such issues that are very normal:
1)      An absence of client surveys
2)      An absence of trust/security signals
3)      Bad communication of product selling points
In Digital Marketing, Conversion Optimization is a system for increasing the percentage of visitors to a website that convert into customers. They will take any desired action on a webpage. Conversion Rate Optimization commonly referred to as CRO. We can say that CRO means figuring out what users are looking for when they arrive at your site and then giving that to them.
CRO takes many different forms, based on KPI (Key Performance Indicators) you are trying to improve. Sometimes its involves making your call to action placing on a heavy traffic page. At some other              times CRO means removing or relocating complicated, unnecessary & time-consuming steps from your conversion funnel.
Why CRO is important & why you should care about it?
There are few reasons why you should care about CRO.
1)      You are paying high for traffic to your site in one way or another, and high conversion rate means a better return on that investment.
2)      To convert a higher percentage of visitors you already have is much more cost-effective than to attract more visitors.
3)      It actually defends against limited patience of visitors.
It’s vital to stay the main focus on optimizing to seek out additional customers who can love your product and assist you grow by spreading the word. Everything else could be a waste of time and resources.
The Conversion Rate Optimization Process
The main process of CRO includes following stages:
1)      Discovery
2)      Experiments
3)      Review
1)      Discovery
This entire stage is about data gathering that you need to inform your testing. This can take time. This is very important stage and if done correctly, you can save a lot of heartache further down the process.
Step 1: Data Gathering
There are three areas from which you can collect data.
·         The Company
·         The Website
·         The Customers
 The Company:
This is the company / website that you’re working for. There is a bunch of information you can gather from them which will help inform your tests.
1)      Why does the company exist?
2)      What are the goals of the company?
3)      What are the unique selling propositions of the company?
4)      What are the common objections?
The Website:
Here our main focus should be on the website itself and what data we can gather to inform our experiments.
The customers:
This is the most interesting area to gather data from and have the most impact. Here we are gathering information directly from customers through number of methods.
Step 2: List hypothesis
Presently we have to make the progression from information gathering to delineating what we might need to test. Without acknowledging it, many individuals will hop straight to this progression of the procedure and simply begin testing what feels right. By doing all the work we sketched out in stage 1, whatever remains of the procedure ought to be significantly more educated. Posting the accompanying inquiries should enable you to wind up with a rundown of things to test that are moved down by genuine information and understanding.
1)      What are we testing?
2)      Who are we testing?
3)      Where we testing?
 Goals of the discovery phase:
1)      You have gathered data from customers, the website, and the company
2)      You have used this data to form a hypothesis on what to test
3)      You have identified who you’re targeting with this test and what pages it applies to
4)      You have checked that tracking code is set up correctly on those pages
2)      Experiments
This is the stage where we start testing.
Step 3: Wireframe test designs
This step is depending on your specific circumstances. It is not necessary for you to do wire-framing! But if you do that you can double check that they are in line with step 1 and step 2 above. When you are going through this step here are few questions you should ask to yourself.
1)      Are the changes directly testing my hypothesis?
2)      Are the changes keeping the design on-brand?
3)      Are the changes technically doable?
Step 4: Implement Design
If your design is more complex, the more work you need to put the design live. You should test your design across different platforms before putting it live because visual elements change dramatically.
Goals of the experiments phase:
1)      Test variations are live and getting traffic
2)      Cross-browser testing is complete
3)      Design has been signed off by client / stakeholders if applicable
4)      Correct customer segments / traffic allocation has been set
3)      Review
This is the stage where It’s time to see if our work paid off or not.
Step 5: Was the hypothesis correct?
you should ask yourself following questions in this stage to know whether your work paid off or not.
1)      Was statistical significance reached?
2)      Was the hypothesis correct?
When hypothesis is not correct
This situation will surely occur but most conversion rate experts do not talk about their failed tests. But the important thing is that not to give up and make sure that you have learned something from each and every stage and process. Ensure you’ve monitoring every one of the information you’ve assembled from failed tests so you have a log of all tests which you can allude back to later on.
Goals of the review stage:
1)      Know whether a hypothesis was correct or not
2)      If it was correct, roll out widely
3)      If it wasn’t correct, what did we learn?
4)      On to the next test!
That is about it! Conversion Rate Optimization to be a continuous procedure on the grounds that there are dependably things that can be enhanced over your business. Search for the chances to test everything, take after a decent procedure and you can have a major effect to all that really matters.
Author Bio:
This article is a contribution of Nishva Gandhi, SEO Analyst and Content Writer at Skyindya Technologies, One of the leading Software Development Company in India which provides services like Digital Marketing, Web Design And Development, Mobile App Development. A Writer by day and reader by night. Apart from this she is also Web Designer.

13Oct

Key Digital Marketing Trends to See in 2017-2018


Businesses are evolving at a rapid rate with a greater opportunity created by web channels like SEO, SEM and SMO to generate quality leads, amidst of juggernaut competition. And these channels are never stagnant. They are continually bringing changes and creating vast opportunities for digital marketers to grow business they are heading.
If you’ve ever thought that what would be our next digital marketing strategy to stay ahead of the competition, we have some workable ideas that produce real results. Let’s see what those are and how that could impact your bottom line.
1.      Social Marketing
Stories are listened to, stories are read and stories are shared. Now a days, Facebook’s News Feed is seeing a lot of stories promoted by marketers to gain favorable coverage.
I always call social media in my writing that it is the most viral platform on the planet. Why don’t you offer incentive to your fans to share your stories and posts? Absolutely, most of the marketing-driven companies have already reaped fruits from this. The incentive could be discounts or bigger reward points. For example, if you’re heading a restaurant, you can give customers a 10% discount if they share photos of their dining experience on social media, with hashtag. As I just called above, social media is viral, you can deliver more awareness and generate huge traffic. This works significantly better than conventional mediums such as news sites.
Analytics, artificial intelligence, social media, and mobile are correlated platforms and technologies. In fact, every artificial intelligence company USA and UK focuses on social media too feed the right piece of data sets to their algorithm.
2.     Video Marketing
I felt the wonder of videos more recently when I was scrolling down on Facebook with an ample of time I had. Really I was surprised to see 30 videos of out of 40 posts. But what makes it to create a good video is to understand the psychology behind what influences audiences to watch video on ever heavy social channels.
3.     In-store Marketing
In-store marketing needs a talented staff who have a deep understanding of customer behavior pattern and the integrated skill in brick-and-mortar promotions, mobile, and analytics. It is really an added advantage if they possess location technology and classic marketing skills too.
In-store marketing can be applied to all sorts of retail stores, whether it is FMCG, fashion or electronic store. A research by Digital Marketing Institute says nearly three-fourths of millennials explicit that they’re willing to receive location-based mobile alerts.
For example: You walk through a retail store and receive notifications on mobile phone on items that are on sale. Mobile in-store updates also increase shopper’s awareness of current promotions. Personalized notifications are pushed on shoppers’ purchase history.
4.     Smart content
HubSpot defines ‘smart content’ as “content that is intelligently personalized to your customers’ needs”. “One-size-fits-all’ philosophy will no longer work. Smart content should be created on the perception of different buyer personas, so it can fit each customer’s needs and requirements precisely.
Why personalized messages?
HubSpot says that 93,000+ calls-to-action were acquired from its platform over a 1 year period and most of them were personalized and that well connected individual users. Call-to-action that were personalized did 42% better than generic call-to-actions.
For example, you’re a marketer working for a mobile app development company USA, and your targeted industry is mainly retail, and when creating a content on the benefits of mobile apps, you can’t just create it randomly. Instead, your focus should be on conveying the benefits to retailers. So it can make a sense.
Conclusion:
Always think and think out of the box if you are a digital marketer focusing on producing quality leads and achieve respected digital branding. And also don’t forget to be up to date with the latest digital brands, so you can easily have an edge over competitors.