24Sep

How To Optimize Your Blog For Search Engines And Social Media

It’s not often that social media marketers and search engine optimization marketers work together on a specific piece of written content. However, while it may not be the norm, that doesn’t mean it can’t happen. As a matter of fact, doing so would most likely be beneficial to any website and business.
By combining their efforts, companies can amplify the amount of traffic to an eCommerce websitewith a single piece of content. It would be capable of impressing the search engines and gathering views from social media.
Improve your website’s search engine optimization
To begin, let’s cover the basics of search engine optimization (SEO) and what needs to be done to properly optimize a piece of content or even an entire page. Many newcomers assume that the goal of SEO is to trick Google’s algorithm into liking their website. In reality, the goal is to indicate that a page is relevant to a given search query.
The journey often begins with identifying a target keyword or key phrase. Once that keyword is isolated, you will begin to use it in highly visible places on the webpage. This includes page titles, headers, the URL formatting, page meta descriptions, and the actual body of text on the page.
These areas are simply the most important elements of a page that need optimizing. However, you should also place the keyword in the name of images and even file names. These locations aren’t as significant, but they will aid in establishing the relevancy of your site. After all, if you were trying to determine if a page was related to what you wanted to know, you would rely mainly on the title of the page than the name of the image associated with it.
Next, you will include words with a semantic relationship to your keyword. You begin to branch out into a larger goal, which is targeting the entire topic and not just the keyword itself.
When you search a particular word or phrase on Google, you will often see topics that are semantically related. This is thanks to the advanced ranking algorithm that Google uses. By including these related phrases, you will increase your overall visibility on the search engines, as well as improve your relevancy.
You should also focus on answering any questions that you can find related to your topic. Each blog post could focus on answering a specific question. These questions can be located through a variety of online sources, such as LinkedIn Groups or Quora. As you answer questions, you should include the keyword and semantically related words throughout the content.
Overall, this search engine optimization strategy will help you create a content marketing strategy that Google will view as highly relevant. You can then begin to focus on the second aspect: social media marketing.
Focusing On Optimization For Social Media
The previous section was all about creating content that is worthy of ranking highly on Google. Unfortunately, that doesn’t mean it is worthy of sharing on social media. You need to take into consideration a few additional steps if you want people to like, tag, or share your content with their friends.
The first factor to consider is the headline of the content. When content is shared online, it’s mainly the headline that is truly shared. The article or blog itself is only read after someone clicks on the headline and is redirected to your page. Therefore, if the headline doesn’t encourage them to click, then the content will remain hidden forever. This often requires finding tactics that appeal to the human psyche or current trends.
A good idea is to focus on creating a headline that is unique and unexpected. You certainly don’t want to create something boring that’s already been seen 100 times. Most people browsing through social media are trying to prevent boredom. That means you’re more likely to get a view if your headline is exciting and unexpected. It has to be something that will trigger their interest and make them want to read more.
You also do this by piquing their curiosity. If the headline is both, unexpected and it triggers curiosity, then it is far more likely to receive a view. You can accomplish this by appealing to their nature to improve at something. A headline that reads, “One Bizarre Skill That Can Greatly Improve Your Writing Ability” will pique the curiosity of those who have an interest in writing. Headlines like those tend to do very well on social media sites.
Adding numbers to the headline is another way to improve your headline; it lets them know what to expect. Numbers let people know that they can easily scan the content if they don’t want to read it. Numbers also stand out next to text so they are more likely to grab the attention of someone scanning through their social profiles. Several studies have shown a positive correlation between headlines with numbers and the volume of shares.
In the previous example headline, there was a promise made to the reader. The promise was that a bizarre skill would be discussed and that skill could improve their writing ability. It’s important that you always keep the promises that you make in your headlines. If that headline led to an article about a completely different topic, then it’d likely be passed on and forgotten about.
Creating attractive sounding headlines that don’t deliver on their promises is known as “click-baiting”. It’s a shady technique that will quickly ruin your online reputation and severely damage the credibility of your website. Therefore, only make promises in your headline if you know the content is capable of delivering. As a matter of fact, it’s best if you can even go beyond the expectations of that promise. That’s the type of content that will most likely be shared.
Finding That Balance
Search engine optimization and social media marketing techniques deliver the best results when they work together. That means creating relevant content with depth, choosing the right keywords, and putting together a headline that is sure to grab people’s attention. Of course, don’t forget to put that keyword in the headline as well. The more optimized content you share, the higher the chances of it being noticed on line and even shared by your network.
Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.

24Sep

The difference between Digital Marketing and SEO (and how they work together to promote your business)

It’s not unheard of to associate SEO with digital marketing, but in reality, they have their differences. However, the fact that they are so closely related makes them interchangeable strategies that actually work together, but don’t serve the same purpose. Digital marketing experts will take the search engine optimization strategies that have been implemented and take them further, and ultimately, create a stronger online presence. In fact, being versatile is the requirement for modern digital marketing experts, and labeling it a term like integrated digital marketing wouldn’t be too far off.
Getting To Know Digital Marketing Managers And SEO Specialists
For the most part, you won’t find too many differences between the two. And the odds are they will have similar skills and can “interchange” as we already mentioned. Their approach and goals are different, and that’s what the different titles are for.
For example, a company specializing in SEO is going to focus on getting your site up in search engine rankings, and gain as much organic traffic as possible. In other words, they switch their skills specifically on making your site more visible to search engines using modern and effective SEO practices.
In the case of the digital marketing manager, the SEO campaign still comes into play, but it’s just one section of a bigger plan. They will implement several other digital marketing-related strategies.
Coming back to the SEO professional, they are going to pull out all the stops in terms of strategy and technique, while utilizing platforms like social media, email marketing and targeting mobile users.
A digital marketing manager will most likely take the campaign to a much larger scale that involves sources outside of the internet. And to bring this comparison to a close, an SEO professional is going to aim for more organic traffic and high search engine rankings. A digital marketing manager typically comes in and uses what the SEO professional has done in addition to other strategies that stretch beyond SEO.   
No, it’s not the easiest thing to explain the difference, given how they overlap.
Combining Digital Marketing And SEO
Once you start thinking about combining the two, you are looking at a very strong campaign. These are two elements that go hand-in-hand, and if you have the option to implement them both, why not? They literally complement each other on every level by increasing effectiveness and building consistency across different platforms. How can this not be a good thing?
Think about it for a second. If you have an eCommerce website that requires search engine ranking and a broader customer base, you need SEO to optimize the website. Part of the strategy should be to increase site speed and have the site respond beautifully to all mobile devices. The content should be engaging enough to keep users on the website for longer.
Then add the powerful campaign of a digital marketing manager. The site already has authority on search engines, it’s generating some nice traffic (organic and social), and people are subscribing. All that needs to happen now is for the marketing campaign to cement what the SEO professional did, and extend the site or business beyond the internet. Leverage blogs by ensuring the right keywords are injected into the content, and share the content on all social media networks is just one of many ways that SEO and digital marketing work together to grow your business.
If you are starting a website, make sure it succeeds by implementing both SEO and digital marketing strategies to improve website conversion optimization and increase your brand presence online. It’s important o grow your site with the authority and influence it needs. Taking the next step in digital marketing means leveraging that hard work through content sharing. The more activity there is, the more brand awareness generated for your business.
Author Bio: Cynthia Symons is a freelance blogger who specializes in writing about eCommerce websites, digital marketing trends, and search engine optimization. She has written for various online and print publications. When not writing, she is doing research to expand her knowledge base in these fields.

18Sep

Know why Online Management reputation is necessary for your company

From past few years, the internet has taken over many things and has become a lot savvier. Nowadays, it has become too common to expect a large number of consumers to have opportunity online before making any final go to purchase. Now customers can easily go through the reviews from other users online so that they can make a much better decision.
Many marketing companies have failed to understand online reputation management, which has led to damage their sales. Many companies or individuals can look forward to online reputation management in India, as ORM is very important and companies need to be more transparent than before. It clearly has a big impact on a company’s revenue. They should make sure to provide high-quality services to the customers. Those days have disappeared when large companies were able to easily ignore dissatisfied customers and forget about them. Now an individual can even make a huge impact on company’s reputation. Anyone can post anything online and companies now listen to what user says them.
One of the convenient methods of managing and controlling your reputation online is to control a large portion of the top searches for your company or brand. This can be done by optimizing digital marketing strategy to her the best result.
Digital Marketing and Online Reputation Management
1.    SEO: Remember to include your brand and company name in every tagged title with the specific keyword you are targeting. Review and make sure that your companies name is specifically identified across all your websites and even those social media you are using.  Well, if you are having a strong ’About’ page on your website, then it will definitely improve your organic ranking.
2.    Blogging: There are ample of the reason why any company or a brand should have a blog. The best part of the blog is that it gives you the public voice. This blog can definitely help your website to increase the traffic and also the search engine ranking by regularly posting a suitable blog that links to the most relevant page of your website. Well, by publishing useful and meaningful content on a daily basis is looked upon well by the Google.
3.    Social Media Profiles: What you have to do is make a social media profile and start posting your content on the channels you have selected. Creating social media profile and its key employee of a company is the best way you can take up space on the search engine.
4.    Local listing: Well it is an another way of making you ranking better on search engines for your company or a brand. If you start listing the website on these local online channels you can see an additional ranking for your website.
5.    Monitoring:  Well, this job is for a specialist in Digital Marketing Company, but with the time and training, you can do this by your own. To be more precise, you can find many such Digital Marketing company in India too, who are trying to control all your efforts online. Once you have got high ranking on the search engines, and then what you should do is dedicate and spend some time with it to make sure it stays that way. Free services such as Google alerts allow you to track when your brand name gets mentioned online.

Well, the conclusion that I came out is Online Reputation management is equally important for every website , any individual can easily ruin it. Not just for a website, an individual can even face bad reviews online, so to rebuild the reputation, content in the best medium. Online reputation management is basically taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.